Best Marketing Agency for Home Services Companies
Former Google & Amazon leaders delivering data-driven performance marketing for home services companies. $75-$250 average CAC. Proven strategies at scale.
Home Services Companies Quick Facts
Typical Investment Range
$8K-$50K/month
Average CAC Range
$75-$250
Average LTV Range
$800-$5,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Home Services Companies
We bring enterprise-level expertise and proven strategies specifically tailored for home services companies.
Home services specialists with multi-trade experience (HVAC, plumbing, electrical)
Local Services Ads experts with Google Guaranteed dispute resolution experience
Call tracking and quality scoring to optimize toward high-value service calls
Seasonal budget optimization to maximize efficiency across demand cycles
Multi-location service area management for franchise and regional companies
Home Services Companies Marketing Challenges We Solve
We understand the unique obstacles facing home services companies and have proven solutions.
Common Challenges
Emergency service demand requiring 24/7 lead capture and immediate response
Seasonal fluctuations with dramatic swings in demand (HVAC, landscaping)
Service area targeting complexity with multiple zip codes and neighborhoods
Call tracking and quality scoring to identify high-value service calls
Price-shopping customers requiring trust-building and value differentiation
Our Solutions
Local Services Ads (LSA) management with Google Guaranteed badge and dispute handling
Emergency service campaigns with after-hours call tracking and appointment scheduling
Geo-targeted campaigns with radius and zip code targeting around service areas
Call tracking with recording and quality scoring to optimize toward booked jobs
Seasonal budget management to maximize efficiency during peak demand periods
Best Services for Home Services Companies
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Home Services Companies Marketing FAQs
How do you handle emergency service calls vs. scheduled appointments?
We create separate campaigns for emergency services (plumbing leaks, HVAC failures) with higher bids and 24/7 tracking, and planned services (maintenance, installations) with appointment scheduling. Emergency campaigns focus on immediacy and trust, while scheduled services emphasize value and expertise.
What trades do you have experience marketing?
We have experience across HVAC, plumbing, electrical, roofing, landscaping, pest control, cleaning services, handyman services, garage doors, and more. Each trade has unique seasonality, urgency levels, and customer acquisition costs requiring specialized strategies.
How do you optimize Local Services Ads (LSA) campaigns?
We manage LSA profiles, respond to disputes, optimize service categories and areas, monitor reviews and response times, and analyze cost-per-lead versus traditional Google Ads. LSA provides lower CPLs but limited volume and control—we typically recommend a combined approach.
Can you track which marketing channels lead to booked jobs and revenue?
Yes, we implement comprehensive call tracking with recording and quality scoring, CRM integration with job tracking, and revenue reporting by marketing source. This connects ad spend to booked jobs, completed work, and revenue, enabling true ROI measurement.
What budget do home services companies need for marketing?
Minimum $8K/month for single-territory companies. Multi-territory and franchise operations typically invest $20K-$50K+ monthly depending on market size, competition, and trade. Emergency services (plumbing, HVAC) often require higher budgets due to competitive CPCs.
How do you handle seasonal demand fluctuations?
We implement dynamic budget allocation that increases spend during peak seasons (summer for HVAC, spring for landscaping) and reduces during slow periods. We also promote off-season services (furnace maintenance in summer) and focus on brand awareness to capture demand year-round.
Ready to Dominate Home Services Companies Marketing?
Get a customized growth strategy built specifically for home services companieswith proven results and industry expertise.