GA4, attribution modeling, incrementality testing
Analytics & Measurement
Build reliable analytics foundations with advanced measurement strategies. From GA4 implementation to custom attribution modeling, ensure your marketing decisions are based on accurate data.
Typical Results
Trusted By Industry Leaders
Brands That Choose Excellence
Egnyte
placeholder
GOAT Foods
placeholder
Asset Based Lending
placeholder
AtoB
placeholder
Albee Baby
placeholder
Berry Street
placeholderEgnyte
placeholderGOAT Foods
placeholderAsset Based Lending
placeholderAtoB
placeholderAlbee Baby
placeholderBerry Street
placeholderJoin the many companies that trust PCG with their growth strategy
Most Analytics Programs Underperform
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
The PCG Difference
Direct access to partners who built these platforms
We treat your budget like it's our own money
Attribution modeling, incrementality testing, MMM
Built for your unit economics, sales cycle, and goals
What's Included
Every engagement is customized, but here's what you can expect from a typical analytics & measurement partnership.
Our Process
A structured approach that delivers results while keeping you informed every step of the way.
Data Audit & Assessment
Comprehensive review of current tracking, identification of data gaps, and measurement strategy development.
Implementation & Integration
Set up GA4, conversion tracking, attribution models, and integrate with your existing tech stack.
Testing & Validation
Validate data accuracy, implement incrementality tests, and establish baseline performance metrics.
Optimization & Insights
Ongoing analysis, attribution optimization, and strategic recommendations based on performance data.
Real Results
Analytics Expertise Comparison
We combine technical implementation skills with strategic business insights.
Analytics Consultancies (Deloitte, Accenture)
- • Large teams
- • Enterprise experience
- • Broad capabilities
Marketing-specific focus, faster implementation, direct partner involvement
Tech Implementation Partners
- • Technical expertise
- • Certified partnerships
- • Tool-specific knowledge
Strategy-first approach, business context, optimization focus
Data Science Agencies
- • Advanced modeling
- • Custom algorithms
- • Academic rigor
Practical application, faster time-to-value, marketing expertise
Common Questions
Everything you need to know about our analytics & measurement services.
Ask a QuestionWhy is proper attribution modeling so important?
Without accurate attribution, you're making budget decisions based on incomplete data. Proper attribution reveals the true customer journey and helps optimize budget allocation across channels.
How do you approach GA4 implementation for complex businesses?
We start with business objective mapping, then design custom events, conversions, and reporting structure that aligns with your specific KPIs and decision-making needs.
What's the difference between attribution modeling and incrementality testing?
Attribution shows correlation and assigns credit to touchpoints, while incrementality testing measures true causal impact through controlled experiments.
How long does it take to implement proper measurement systems?
Basic implementation takes 2-4 weeks, while comprehensive attribution modeling and testing frameworks typically require 8-12 weeks to fully implement and validate.
Can you integrate with our existing CRM and data warehouse?
Yes, we integrate with all major CRMs (Salesforce, HubSpot, etc.) and data warehouses (Snowflake, BigQuery, etc.) to create unified measurement systems.
How do you handle privacy regulations like GDPR and CCPA?
We implement privacy-compliant tracking using consent management, server-side solutions, and privacy-safe attribution methods that respect user preferences.
What's included in a marketing mix model?
Our MMM includes historical data analysis, channel contribution modeling, saturation curves, seasonality factors, and scenario planning for budget optimization.
Do you provide real-time dashboards and reporting?
Yes, we build custom dashboards in Looker Studio, Tableau, or Power BI with real-time data feeds, automated alerts, and executive-ready visualizations.
Related Services
Google Ads & YouTube Management
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Learn More →Meta & LinkedIn Advertising
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Learn More →AI & Future-Ready Strategy
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Learn More →Ready to See What's Possible?
Every engagement starts with a free audit. We'll analyze your current performance, identify waste, and show you exactly where the opportunities are—no strings attached.
- →Complete account audit with waste analysis
- →Competitive landscape overview
- →90-day growth roadmap
- →Custom strategy recommendations