Why Pivotal

Built around the business,
not the playbook.

A playbook gets you 60% of the way. The rest is the stuff no framework teaches you. How the business actually works, what the auction’s doing, the operating details that cost you money. That last 40% is the whole game. It’s why we stay small.

James Murray signature
James Murray
Ryan Pantaleo signature
Ryan Pantaleo
By the numbers

The receipts.

The numbers behind the work. Money we moved, not platform-reported credit.

Featured win · LogicMonitor
LogicMonitor
$7.5M
Reallocated annual spend
Case study · 2024

Two years of trials that never closed.

Paid search produced healthy free-trial volume. The platform numbers looked fine; the book of business showed otherwise. A closed-loop Salesforce integration surfaced $7.5M per year flowing into campaigns that hadn’t generated a closed deal in two years. The budget got rebuilt against revenue, not the proxy.

01 / 06
$250M+
Managed to date
2.2×
Channel ROAS uplift
30 days
Avg time to value
50×
Signups · OPEX Fitness
How we engage

It gets better
the longer
we run it.

Quick wins ship first. Then the unglamorous integration work. Then it compounds.

Quick winsIntegrationCompounding
01
Days 1 to 30

Quick wins.

Every account has leaks. Wasted spend, broken tracking, conversions credited to the wrong place. We find yours in the first two weeks and start plugging them. It’s the cleanup that should’ve happened months ago.

02
Days 30 to 90

Integration.

CRM-to-ads, attribution that survives an audit, the measurement plumbing most teams never get to. It’s unglamorous, and it’s what makes everything after it possible.

03
Day 90+

Compounding.

Budget moves to revenue, not platform conversions. Growth bends because the signal is finally honest. The longer we run, the better the data and the more confident the calls.

From the CMOs

In their
own words.

Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.
Ryan Kam
Ex-CMO, LogicMonitor
Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.
Kandace Dickson
CMO, OPEX Fitness
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