What we run.
Paid search, paid social, and paid LLM. The same people run all three, and a founder stays close to the work.
Paid Search
The signal and the settings.
Google Ads · Bing Ads
Paid Social
We run the buy.
Meta · LinkedIn · Reddit · AppLovin · X · YouTube
Paid LLM
Early on the channel, clear about what it can do.
OpenAI
Measurement
you can defend.
Platform proxies will tell you a flattering story. We don’t ship a program until the bidding signal is what your business actually cares about. Revenue, qualified pipeline, signed customers. The thing the CFO would call a result.
Conversion architecture is set up before the spend ramps. Enhanced conversions on the tag, server-side where it matters, attribution that survives across channels without double-counting. So the optimization the platform does on your behalf is optimizing toward the right thing.