Best Marketing Agency for Electrical Contractors
Former Google & Amazon leaders delivering data-driven performance marketing for electrical contractors. $80-$280 average CAC. Proven strategies at scale.
Electrical Contractors Quick Facts
Typical Investment Range
$7K-$40K/month
Average CAC Range
$80-$280
Average LTV Range
$900-$5,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Electrical Contractors
We bring enterprise-level expertise and proven strategies specifically tailored for electrical contractors.
Electrical contractor marketing specialists with residential and commercial expertise
Local Services Ads management emphasizing licensing and safety credentials
Multi-service campaign strategies from emergency to major installations
Understanding of electrical contractor economics and project profitability
Experience with both independent electricians and multi-crew operations
Electrical Contractors Marketing Challenges We Solve
We understand the unique obstacles facing electrical contractors and have proven solutions.
Common Challenges
Mix of emergency repairs, installations, and commercial projects requiring different approaches
Safety concerns and licensing requirements critical for customer trust
Competition from handymen and unlicensed electricians on price
Complex service offerings from panel upgrades to EV charger installations
Residential vs commercial electrical requiring separate targeting strategies
Our Solutions
Service-specific Google Ads campaigns (panel upgrades, rewiring, EV chargers, lighting)
Local Services Ads with licensing verification and Google Guaranteed badge
Emergency electrical campaigns for power outages and urgent repairs
Commercial electrical targeting property managers and general contractors via LinkedIn
Call tracking and job outcome analysis to optimize toward high-value projects
Best Services for Electrical Contractors
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Electrical Contractors Marketing FAQs
How do you market residential vs commercial electrical services?
Residential campaigns use Google Ads and LSA targeting homeowners for repairs, upgrades, and installations. Commercial campaigns target property managers, GCs, and facility managers via LinkedIn and B2B-focused Google Ads. Each requires different messaging, pricing, and credentialing.
What electrical services can you market?
We market all electrical services including panel upgrades, rewiring, EV charger installation, generator installation, lighting, outlets/switches, troubleshooting, commercial electrical, and emergency repairs. Each service gets targeted campaigns based on search volume and profitability.
How do you emphasize safety and licensing in electrical marketing?
We highlight license numbers, insurance coverage, safety certifications, years of experience, and proper permitting in all ads and landing pages. Local Services Ads automatically verify licenses. Trust and safety are critical differentiators from unlicensed competition.
Can you help market specialized electrical services like EV chargers?
Yes, we create dedicated campaigns for specialized services like EV charger installation, solar panel electrical work, smart home systems, and generator installation. These higher-margin services often justify dedicated marketing budgets and attract quality-focused customers.
What budget do electrical contractors need for marketing?
Minimum $7K/month for single-crew operations in competitive markets. Multi-crew companies typically invest $15K-$40K+ monthly depending on service area, residential vs commercial mix, and growth goals. Commercial electrical requires higher budgets for longer sales cycles.
How do you track ROI for electrical contractor marketing?
We implement call tracking, integrate with job management software, and track projects from initial call through completion and revenue. This connects marketing spend to specific job types (service calls vs installations) and allows optimization toward most profitable work.
Ready to Dominate Electrical Contractors Marketing?
Get a customized growth strategy built specifically for electrical contractorswith proven results and industry expertise.