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Best Marketing Agency for Roofing Companies

Former Google & Amazon leaders delivering data-driven performance marketing for roofing companies. $150-$500 average CAC. Proven strategies at scale.

$225
Average cost per roofing lead
18%
Lead to signed contract conversion rate
42x
ROI on average roof replacement value

Roofing Companies Quick Facts

Typical Investment Range

$10K-$75K/month

Average CAC Range

$150-$500

Average LTV Range

$8,000-$25,000

Best Platforms

Google AdsMetaYouTubeLocal Services Ads

Competition Level

high

Why PCG is the Best Marketing Agency for Roofing Companies

We bring enterprise-level expertise and proven strategies specifically tailored for roofing companies.

1

Roofing marketing specialists with storm restoration expertise

2

Storm-responsive campaign strategies for weather-driven demand

3

Insurance claim marketing experience with approval rate optimization

4

High-ticket sales attribution tracking long consideration periods

5

Multi-location management for regional and franchise roofers

Roofing Companies Marketing Challenges We Solve

We understand the unique obstacles facing roofing companies and have proven solutions.

Common Challenges

High-ticket sales requiring multiple touchpoints and trust building

Storm-dependent demand creating unpredictable lead volume

Insurance claim complexity requiring specialized expertise and messaging

High competition and aggressive bidding in storm-affected areas

Long consideration periods with multiple contractor quotes

Our Solutions

Storm-responsive campaigns activating after weather events in affected areas

Insurance restoration marketing emphasizing claim assistance and approval rates

Google Ads targeting roof repair, replacement, and storm damage keywords

YouTube video marketing showcasing projects, credibility, and testimonials

Multi-touch attribution tracking leads through long sales cycles to signed contracts

Roofing Companies Marketing FAQs

How do you handle storm-driven roofing demand?

We monitor weather patterns and activate storm campaigns within hours of hail, wind, or severe weather events. Geo-targeting focuses on affected zip codes with emergency roof repair messaging and insurance claim assistance. Budget flexes dramatically during storm season.

What makes roofing marketing different from other home services?

Roofing involves high-ticket sales ($8K-$25K+), insurance claim complexity, storm-driven demand, long consideration with multiple quotes, and need for extensive credibility (licenses, insurance, manufacturer certifications). Marketing requires patience and multi-touch nurturing.

Can you help with insurance restoration roofing marketing?

Yes, we create campaigns emphasizing insurance claim assistance, approval rates, supplement writing, and working with adjusters. Landing pages highlight insurance expertise, claim process guides, and success stories. This attracts homeowners dealing with insurance-covered damage.

How do you optimize for roof replacement vs repair leads?

We track lead sources through to job type (repair vs replacement) and revenue. Replacement keywords get higher bids due to larger job values. Storm damage and insurance campaigns typically generate more replacement jobs than general roof repair campaigns.

What budget do roofing companies need for marketing?

Minimum $10K/month for single-crew roofers in competitive markets. Multi-crew operations typically invest $25K-$75K+ monthly depending on market size, storm frequency, and growth goals. Storm season budgets may double or triple baseline spending.

How long does it take to see results from roofing marketing?

Lead volume increases within 1-2 weeks, especially in storm markets. Signed contracts take 30-90 days due to insurance claims and multiple-quote shopping. We track leading indicators (leads, estimates, proposals) while measuring final contract close rates and revenue.

Ready to Dominate Roofing Companies Marketing?

Get a customized growth strategy built specifically for roofing companieswith proven results and industry expertise.