Best Marketing Agency for HVAC Companies
Former Google & Amazon leaders delivering data-driven performance marketing for hvac companies. $100-$300 average CAC. Proven strategies at scale.
HVAC Companies Quick Facts
Typical Investment Range
$10K-$60K/month
Average CAC Range
$100-$300
Average LTV Range
$1,500-$8,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for HVAC Companies
We bring enterprise-level expertise and proven strategies specifically tailored for hvac companies.
HVAC marketing specialists with seasonal optimization expertise
Local Services Ads experts managing Google Guaranteed campaigns
Emergency service campaign experience with 24/7 tracking
Call tracking and quality scoring to maximize high-value jobs
Multi-location service area management for regional HVAC companies
HVAC Companies Marketing Challenges We Solve
We understand the unique obstacles facing hvac companies and have proven solutions.
Common Challenges
Extreme seasonal demand swings (summer AC, winter heating)
Emergency service calls requiring 24/7 lead capture and response
High competition from national brands and local independents
Complex service offerings (repair, maintenance, installation, replacement)
Difficulty differentiating on price in commoditized markets
Our Solutions
Seasonal budget optimization maximizing spend during peak HVAC seasons
Emergency service campaigns with 24/7 call tracking and immediate response
Local Services Ads (LSA) with Google Guaranteed badge for instant credibility
Service-specific campaigns for AC repair, furnace replacement, and maintenance plans
Call quality scoring to optimize toward high-value installation and replacement jobs
Best Services for HVAC Companies
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
HVAC Companies Marketing FAQs
How do you handle extreme seasonal demand for HVAC?
We implement dynamic budget allocation increasing 200-300% during peak seasons (June-August for AC, December-February for heating) while maintaining baseline spend year-round for maintenance services. Off-season focuses on tune-ups and replacements.
What's the difference between LSA and Google Ads for HVAC?
Local Services Ads provide lower-cost leads with Google Guaranteed badge but limited volume and control. Google Ads offers more scale, targeting options, and remarketing. We recommend a combined approach that maximizes coverage across both channels.
How do you optimize for high-value installation jobs vs repairs?
We use call tracking to identify which campaigns generate installations vs. repairs, then adjust bidding and budgets accordingly. Keywords mentioning "replacement," "new system," and "upgrade" get higher bids as they signal installation intent.
What budget do HVAC companies need for marketing?
Minimum $10K/month for single-territory companies. Multi-territory operations typically invest $20K-$60K+ monthly with seasonal increases. Emergency HVAC services in major metros require higher budgets due to competitive CPCs.
Ready to Dominate HVAC Companies Marketing?
Get a customized growth strategy built specifically for hvac companieswith proven results and industry expertise.