Selected work

What actually
shipped.

On-the-record case studies. Real CMOs. Real numbers we can defend. The kind of work we’d put in front of an audit committee.

7 studies. Growing.

01 · B2B · SaaS

LogicMonitor

Closed-loop reporting revealed years of spend producing trials that never closed.

$7.5MReallocated annual spend
02 · B2B · SaaS

OPEX Fitness

A full-funnel Google Ads build for an audience the platform models couldn't find on their own.

0 → 100Monthly signups in six months
03 · B2B · Finance

ABL Funding

We rebuilt a private real-estate lender's paid-search program around lead quality, not raw volume: qualified-lead volume more than doubled year over year, cost per qualified lead fell roughly 70%, and the share of qualified leads that actually closed climbed from 1% to a peak of 4.7%.

+140%Qualified leads, year over year
Confidential
04 · B2C · E-Commerce · Client confidential

A national baby & juvenile-gear retailer

A Shopify migration and a profit-grade data rebuild made margin-aware bidding possible, and produced the best holiday peak in the retailer's history.

Site conversion rate, doubled
Confidential
05 · B2C · E-Commerce · Client confidential

A multi-brand DTC consumer group

A connected customer-data platform across a multi-brand DTC portfolio: turning siloed storefronts into one audience, and each brand's buyers into the next brand's warmest prospects.

+$1MCross-sell revenue
Confidential
06 · B2C · E-Commerce · Client confidential

A live-events commerce company

We moved a profit-sensitive ticketing account off hand-tuned evening bid-downs and onto round-the-clock automated bidding. Once it cleared learning mode, the daily bid-fiddling became obsolete.

$200Profit per order, 24/7 bidding
Confidential
07 · B2C · Real Estate · Client confidential

A regional residential homebuilder

A regional residential homebuilder's paid program, rebuilt around a market-by-market account structure and a purpose-built live-inventory catalog campaign, driving sales-qualified leads more efficiently every month as the program scaled.

−22%Cost per lead, 3 months (volume rising)

Additional engagements available under NDA. Reach out and we’ll walk through the work most relevant to your business.