Technology

Best Marketing Agency for Mobile App Companies

Former Google & Amazon leaders delivering data-driven performance marketing for mobile app companies. $1-$50 average CAC. Proven strategies at scale.

$3.50
Average cost per app install
18%
D7 retention rate improvement
4.2x
LTV:CAC ratio improvement

Mobile App Companies Quick Facts

Typical Investment Range

$30K-$500K/month

Average CAC Range

$1-$50

Average LTV Range

$10-$300

Best Platforms

Google AdsMetaTikTokApple Search Ads

Competition Level

high

Why PCG is the Best Marketing Agency for Mobile App Companies

We bring enterprise-level expertise and proven strategies specifically tailored for mobile app companies.

1

Mobile app marketing specialists with iOS and Android UA expertise

2

Former Google leaders understanding app campaign mechanics

3

Advanced attribution solutions for post-iOS 14.5 measurement

4

Creative strategy and testing frameworks for mobile video ads

5

Experience scaling consumer, gaming, and utility apps to millions of users

Mobile App Companies Marketing Challenges We Solve

We understand the unique obstacles facing mobile app companies and have proven solutions.

Common Challenges

iOS 14.5+ privacy changes making attribution extremely difficult

High user acquisition costs with declining organic discovery

Retention and engagement critical for monetization and LTV

Platform fees (App Store, Google Play) reducing margins

Intense competition in app stores with millions of apps

Our Solutions

Multi-platform user acquisition campaigns across Google, Meta, TikTok, and Apple Search

Advanced attribution modeling with SKAdNetwork, MMP integration, and predictive LTV

Retention marketing through push notifications, email, and in-app messaging

Creative testing and optimization for video ads and static creatives

Cohort analysis optimizing toward highest-value user segments and geographies

Mobile App Companies Marketing FAQs

How do you handle iOS 14.5+ attribution for mobile apps?

We implement comprehensive solutions including SKAdNetwork optimization, MMP (Mobile Measurement Partner) integration, predictive LTV modeling, incrementality testing, and conversion value optimization. While attribution isn't perfect, we maintain directional performance visibility.

What mobile app categories can you market?

We market all app categories including consumer apps, gaming, fitness, finance, productivity, social, dating, shopping, food delivery, and more. Each category requires unique creative strategies, monetization models, and retention tactics.

How do you optimize for LTV vs just installs?

We use predictive LTV models, optimize campaigns toward D7/D30 retention cohorts, implement value-based bidding, and track monetization events (subscriptions, IAP, ad revenue). Focus is profitable user acquisition, not vanity install metrics.

Can you help with both user acquisition and retention?

Yes, we provide full-funnel services including paid UA (Google, Meta, TikTok, ASA), ASO (app store optimization), retention campaigns (push, email, in-app), and monetization optimization. Retention is often more important than acquisition for app profitability.

What budget do mobile app companies need?

Minimum $30K/month for meaningful testing across platforms. Gaming and consumer apps typically invest $75K-$200K+ monthly, while well-funded apps scale to $500K-$1M+ depending on monetization model, LTV, and growth targets.

How quickly can we see results from app marketing campaigns?

Install volume increases within days of campaign launch. Meaningful ROI validation takes 30-90 days as retention cohorts mature and LTV becomes clear. Gaming apps see faster results, while subscription apps require longer evaluation periods.

Ready to Dominate Mobile App Companies Marketing?

Get a customized growth strategy built specifically for mobile app companieswith proven results and industry expertise.