Best Marketing Agency for HealthTech Companies
Former Google & Amazon leaders delivering data-driven performance marketing for healthtech companies. $2,000-$10,000 average CAC. Proven strategies at scale.
HealthTech Companies Quick Facts
Typical Investment Range
$35K-$250K/month
Average CAC Range
$2,000-$10,000
Average LTV Range
$50,000-$500,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for HealthTech Companies
We bring enterprise-level expertise and proven strategies specifically tailored for healthtech companies.
HealthTech marketing specialists understanding healthcare buyer psychology
HIPAA compliance knowledge and privacy-first marketing approaches
LinkedIn targeting expertise for healthcare decision-makers
Long healthcare sales cycle attribution and pipeline tracking
Experience across EMR, telehealth, clinical decision support, and patient engagement platforms
HealthTech Companies Marketing Challenges We Solve
We understand the unique obstacles facing healthtech companies and have proven solutions.
Common Challenges
Complex healthcare sales involving clinicians, IT, compliance, and procurement
HIPAA and data privacy requirements limiting marketing capabilities
Long implementation cycles and risk-averse healthcare buyers
Need for clinical evidence, outcomes data, and peer validation
Competitive landscape with established EMR vendors and point solutions
Our Solutions
LinkedIn campaigns targeting healthcare executives, CIOs, CMOs, and clinical leaders
Google Ads capturing healthcare technology category searches
YouTube clinical use case videos and customer success stories
Content marketing with clinical outcomes data and peer-reviewed research
Multi-touch attribution tracking complex healthcare sales cycles to closed deals
Best Services for HealthTech Companies
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
AI & Future-Ready Strategy
RecommendedLLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
HealthTech Companies Marketing FAQs
How do you navigate HIPAA compliance in HealthTech marketing?
We avoid collecting or transmitting PHI through marketing systems, implement proper consent management, sign BAAs with compliant vendors, and ensure all messaging focuses on product capabilities vs patient data. Compliance is built into every campaign and tracking implementation.
What HealthTech categories can you market?
We market all HealthTech including EMR/EHR, telehealth, patient engagement, population health, clinical decision support, medical devices, healthcare analytics, RCM, and specialty clinical software. Each requires unique clinical messaging and stakeholder targeting.
How do you target clinical decision-makers?
We use LinkedIn to target physician executives (CMO, Medical Directors), nursing leadership (CNO), clinical department heads, and healthcare IT (CIO, CMIO). Content emphasizes clinical outcomes, workflow efficiency, and patient care improvements relevant to each role.
How do you demonstrate clinical value and ROI?
We showcase peer-reviewed studies, clinical outcomes data, patient safety improvements, workflow time savings, and revenue cycle benefits. Healthcare buyers require evidence-based decision making with metrics that matter to clinical, financial, and quality stakeholders.
What budget do HealthTech companies need?
Minimum $35K/month for SMB-focused health IT. Enterprise HealthTech typically invests $100K-$250K+ monthly depending on deal sizes, target healthcare segment (hospitals, practices, payers), and sales cycle length. High ACVs justify significant marketing investment.
How long do HealthTech sales cycles take?
Healthcare sales cycles range from 6-18 months for enterprise deals, requiring committee approvals, clinical validation, IT security reviews, and procurement. We optimize toward leading indicators (demos, clinical evaluations, RFP responses) while tracking to final contract signature.
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