Industries · Health Tech

Marketing for health tech,
run inside the rules.

Health tech lives under HIPAA and the platforms' health policies. We build paid programs that respect both and still tie spend to qualified demand.

  • Compliant under HIPAA and platform health policy
  • Server-side measurement, no PHI in ad accounts
  • Spend tied to qualified demand, not form-fills
Start the conversation

Tell us about the work.

We respond inside one business day. We turn down work we can’t do well.

Goes straight to our founders. No SDR. No drip campaign.
$250M+
In ad spend, managed
Server-side
Compliant conversion tracking
3
Channels, one measurement bar
A few of the brands we serve
LogicMonitor
Egnyte
Arize AI
Lightning AI
OPEX Fitness
SeaWorld
What we run

What we run for health tech.

01 · Lead discipline

Search, with compliant tracking underneath.

Search captures active, high-intent health demand. We run it intent-tiered, with a measurement layer built for the rules.

  • →Consented, server-side conversion tracking
  • →Out of the broad consumer-health auctions
  • →No protected health data in the ad platform
02

Compliant paid social on Meta and LinkedIn.

Paid social reaches buyers before they search, and it's where health policy bites hardest. We build inside the restrictions.

  • →Designed for Meta and LinkedIn health policy
  • →Audiences and creative that clear review
  • →Compliant lead capture
03

Paid LLM, early and careful.

Patients increasingly start a health question inside an AI assistant. In a regulated category we treat it as a careful test.

  • →OpenAI placements today
  • →Regulated-category caution
  • →Measured, not a land grab
On the record

What CMOs actually say.

LogicMonitor
“Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.”
Ryan Kam
Ex-CMO, LogicMonitor
OPEX Fitness
“Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.”
Kandace Dickson
CMO, OPEX Fitness
Ready when you are

Compliant paid media that still ties spend to qualified demand.

Start the conversation
Common questions

What CMOs usually ask first.

Do you offer health tech marketing services?

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Yes. We run paid search, paid social, and paid LLM for health technology companies, with the compliance and measurement work the category actually requires. The disciplines are the same ones we run everywhere; what changes for health tech is the rules they run inside.

Is compliant advertising on Meta even possible for healthcare?

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Yes, within Meta's health policies. You lose some targeting options and some messaging, and you gain a program that won't get suspended. We design audiences and creative inside those restrictions rather than testing how close to the line we can get.

How do you track conversions without violating HIPAA?

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With consented, server-side measurement that tells the ad platform a qualified action happened without passing protected health information into it. The platform learns that the spend worked; it never learns the condition, the diagnosis, or the person.

Do you do healthcare Google Ads management?

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Yes. Search is usually the lead channel for health tech because it captures active, high-intent demand. We structure the account to stay out of the broad consumer-health auctions and run bidding against qualified demand, measured compliantly.

Is health tech a good fit for paid, or is the cycle too long?

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Most health tech buying is slow and trust-gated, which is a reason to measure the full cycle, not a reason to skip paid. We build attribution that credits the early touches instead of last-click, so the channels starting the conversation don't get starved.

Who is this not a fit for?

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If your plan depends on targeting people by sensitive condition, or passing protected health data into ad platforms, that's not work we'll do. The platforms don't allow it and you shouldn't want the exposure. We optimize inside the rules, not around them.
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