Best Marketing Agency for Fintech Apps
Former Google & Amazon leaders delivering data-driven performance marketing for fintech apps. $50-$300 average CAC. Proven strategies at scale.
Fintech Apps Quick Facts
Typical Investment Range
$75K-$500K/month
Average CAC Range
$50-$300
Average LTV Range
$500-$3,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Fintech Apps
We bring enterprise-level expertise and proven strategies specifically tailored for fintech apps.
Deep expertise in financial services marketing with compliance-first strategies
Former Google leaders who understand platform algorithms and optimization strategies
Proven success scaling fintech companies from seed stage to Series B and beyond
Compliance-first approach that maintains performance while meeting regulatory standards
Data-driven attribution modeling that accurately measures cross-platform user journeys
Fintech Apps Marketing Challenges We Solve
We understand the unique obstacles facing fintech apps and have proven solutions.
Common Challenges
High competition in digital advertising with rising CPCs and CPMs from major players
Complex attribution across web and mobile app with iOS 14.5+ privacy changes
Regulatory compliance requirements limiting ad creative and targeting options
Trust barriers requiring extensive social proof and security messaging
Long consideration cycles with multiple touchpoints before conversion
Our Solutions
Advanced Google Ads campaigns targeting high-intent financial keywords and audiences
Compliance-approved creative frameworks that balance regulatory requirements with conversion optimization
LinkedIn and Meta campaigns targeting qualified financial services audiences at scale
Multi-touch attribution modeling that connects awareness campaigns to app sign-ups and activations
Full-funnel strategy from YouTube brand awareness to retargeting for conversion and LTV optimization
Best Services for Fintech Apps
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
RecommendedLLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Fintech Apps Marketing FAQs
How do you handle iOS 14.5+ privacy changes for fintech marketing?
We implement comprehensive measurement solutions including Conversion API (CAPI), server-side tracking, predictive modeling, and advanced attribution frameworks. Our approach combines privacy-compliant tracking with multi-touch attribution to maintain accurate performance visibility across all channels.
What makes fintech marketing different from other categories?
Fintech companies face unique challenges including strict regulatory compliance (FINRA, SEC, state-level), higher trust barriers requiring extensive social proof, and complex user journeys involving both financial education and conversion optimization. We specialize in compliance-approved creative and targeting strategies that drive results.
How quickly can we see results from fintech marketing campaigns?
Initial lead volume and traffic typically increases within 2-3 weeks, but optimizing for quality users and LTV takes 60-90 days. Fintech requires longer evaluation periods due to onboarding flows, KYC verification, and actual financial activity that determines true customer value.
What budget is needed for competitive fintech user acquisition?
We recommend minimum $75K/month for meaningful testing across Google Ads, LinkedIn, Meta, and YouTube. Fintech CACs typically range from $50-$300 depending on category (neobank, investment, payments, etc.) and geography. Higher budgets ($200K+) allow for faster scaling and market penetration.
How do you optimize for lifetime value (LTV) rather than just new users?
We use cohort analysis to identify high-LTV customer segments, continuously refine targeting and creative based on D30, D90, and D180 LTV data, and optimize campaigns toward profitable customer acquisition. Our focus is long-term customer value, not vanity metrics like clicks or impressions.
Can you handle compliance requirements for financial services advertising?
Absolutely. We stay current with FINRA, SEC, and state-level financial advertising regulations. All campaigns and creative are reviewed for compliance before launch, avoiding prohibited claims or misleading statements. We balance regulatory requirements with performance optimization.
Ready to Dominate Fintech Apps Marketing?
Get a customized growth strategy built specifically for fintech appswith proven results and industry expertise.