We run the buy.
Paid social across Meta, LinkedIn, Reddit, X, YouTube. Account architecture, audience strategy, conversion signal, budget discipline. The same rigor we bring to search, on the surfaces where nobody is searching.
Free. In your actual account, not a scorecard.
The platform is only as good as what you feed it.
On search, someone raises their hand and sees your ad once. On social, the same person can see your ad 45 times, so even good work goes stale fast. And the platform will test everything you give it, which means one weak asset in the set gets served like the rest.
So the buy and the creative have to move together. We run the buy and write the briefs from what the platform data is asking for. The creative comes from your team or from partners we’ve worked with for years. Either way the work ships, and the audience does the sorting: the right ad finds its own people.
Your data in the bidding
CAPI on, server-side where it matters, deduplication audited. Audiences built from what your business knows, not platform defaults. The platform optimizes toward something true, and the reports reflect what happened.
Spend that gets tested
One variable at a time, enough volume to read, winners promoted, losers cut fast. Incrementality tests where the spend is large enough to deserve them. Platform self-reporting doesn’t get taken at face value.
Senior oversight
The person running your buy is the person in the room. Briefs written weekly from the account, refresh cadence matched to spend, and a straight answer when a channel isn’t earning its budget.
Your accounts, your tags, your learnings.
The audit is free. We get view access, open the account on a screen share, and walk you through what we find, in dollars. What’s working, what’s broken, how the first 90 days would run. If the answer is that your team has it handled, we’ll say that.
Asked on most
first calls.
Do you make the creative?
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We run the buy and write the briefs from what the account data is asking for. The assets come from your team or from creative partners we’ve worked with for years. Video production is not something we pretend to have in-house.
Which platform should we be on?
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The one where the math works, and nobody knows that before testing. We don’t pick platforms by what category you’re in. We put budget behind a hypothesis, read the result, and move the money where the account says to.
The platform says social is working. Why test incrementality?
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Because the platform grades its own homework, and it grades generously. It takes credit for people who would have bought anyway. Where the spend is large enough to matter, we run holdouts so you know what the channel actually adds.
What happens when a channel isn’t earning its budget?
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We say so and move the money. The budget isn’t loyal to any platform, and neither are we. Sometimes that means spending less on social than the last agency did.