Runs the analytics practice. Five years at Google as an Analytical Lead, trained by the economists who helped build the ad auction. Then his own agency, then marketing finance at AWS, where he built the first measurement framework across a $1.6B annual budget.
A short case
for working
with us.
Performance marketing built around the business, not the playbook.
A few of the brands
we serve.
Companies with a story worth telling or a product worth selling. The kind worth building around.









Built around the business,
not the playbook.
A playbook gets you 60% of the way. The rest is the stuff no framework teaches you. How the business works, what the auction’s doing, the operating details that cost you money.
That last 40% is the whole game. It’s most of what we do, and it’s why we stay small.



Two years of trials that never closed.
Closed-loop Salesforce integration surfaced $7.5M flowing into campaigns that hadn’t generated a closed deal in two years. Budget rebuilt against revenue, not the proxy.
It gets better the longer we run it.
Nobody can promise a hockey stick in week one. We just build the conditions for it.
Quick wins.
Every account has leaks. We find yours in the first two weeks and start plugging them.
Integration.
CRM-to-ads, attribution that survives an audit, the measurement plumbing most teams never get to.
Compounding.
Budget moves to revenue. Growth bends because the signal is finally honest.
The four rules
we hold ourselves to.
- 01Senior on every call.
- 02The team in the room is the team on the work.
- 03We respond inside one business day.
- 04We turn down work we can't do well.
The people whose
budget we touch.

“Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.”

“Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking.”
We stay close to the work.
Runs the growth practice. Years at Shopify leading sales for merchants from seed-stage to enterprise, and part of the Google team that advised advertisers on scaling their Google Ads investment.
The people
on your account.
Every account is led day-to-day by a senior strategist who has run more than $10M in spend. James and Ryan stay close to the work.
That’s the deal. It doesn’t change as we grow.
Owns the daily work. Builds the campaigns, runs the reporting, writes the weekly recommendations.
Founders set the direction and hold the quality bar.
The people on the call are the people doing the work. Founders included.