Best Marketing Agency for Real Estate Agencies
Former Google & Amazon leaders delivering data-driven performance marketing for real estate agencies. $50-$300 average CAC. Proven strategies at scale.
Real Estate Agencies Quick Facts
Typical Investment Range
$10K-$75K/month
Average CAC Range
$50-$300
Average LTV Range
$3,000-$25,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Real Estate Agencies
We bring enterprise-level expertise and proven strategies specifically tailored for real estate agencies.
Real estate marketing specialists with MLS and IDX integration expertise
Local market focus with hyperlocal targeting and competitive intelligence
Long sales cycle experience with nurture campaigns and lead scoring systems
Video marketing and virtual tour promotion capabilities
CRM integration connecting marketing spend to closed transactions
Real Estate Agencies Marketing Challenges We Solve
We understand the unique obstacles facing real estate agencies and have proven solutions.
Common Challenges
Intense local competition from national brokerages and independent agents
Long sales cycles with leads often taking 6-12 months to transact
Lead quality issues with many inquiries not ready to buy or sell
Difficult attribution connecting marketing to closed transactions
Seasonal market fluctuations and interest rate impacts on demand
Our Solutions
Hyperlocal targeting with geo-fencing around neighborhoods and competitor listings
Lead scoring and nurture campaigns to engage prospects throughout long buying cycles
IDX website integration with property search and automated follow-up systems
Video marketing showcasing listings, market updates, and agent expertise
CRM integration tracking leads from first touch through closed transactions
Best Services for Real Estate Agencies
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Real Estate Agencies Marketing FAQs
How do you generate both buyer and seller leads for real estate?
We create separate campaigns targeting buyers (keywords like "homes for sale") and sellers (keywords like "sell my house" or "home value"). Each has unique landing pages, lead magnets (home search vs. home valuation), and nurture sequences tailored to their journey.
Can you integrate with our MLS and CRM systems?
Yes, we integrate with major real estate platforms including MLS/IDX feeds, CRMs (Follow Up Boss, LionDesk, kvCORE), and lead management systems. This enables automated property alerts, lead scoring, and closed-loop reporting from ad click to transaction close.
How do you handle long sales cycles in real estate marketing?
We implement multi-stage nurture campaigns with email sequences, remarketing ads, and behavioral triggers based on engagement. We optimize for leading indicators (lead quality, engagement, appointment setting) while tracking to final transactions. Most leads take 6-12 months to close.
What budget do real estate agencies need for digital marketing?
Minimum $10K/month for single-market agencies to compete effectively. Multi-market brokerages typically invest $25K-$75K+ monthly depending on market size, competition, and growth targets. Budget varies by market—major metros require higher investment than suburban/rural areas.
Do you handle marketing for individual agents or just agencies?
We work with both individual top-producing agents ($10K+ monthly budgets) and full brokerages. For agencies, we can create team-wide campaigns or individual agent campaigns with shared or separate budgets depending on your business model.
How do you measure ROI when deals close months after the initial lead?
We implement comprehensive tracking from initial ad click through CRM lead stages to closed transactions. While final commissions take time, we optimize toward leading indicators: cost per lead, lead quality scores, appointment rates, and contracts written. CRM integration provides long-term ROI visibility.
Ready to Dominate Real Estate Agencies Marketing?
Get a customized growth strategy built specifically for real estate agencieswith proven results and industry expertise.