Best Marketing Agency for Physical Therapy Practices
Former Google & Amazon leaders delivering data-driven performance marketing for physical therapy practices. $80-$250 average CAC. Proven strategies at scale.
Physical Therapy Practices Quick Facts
Typical Investment Range
$6K-$25K/month
Average CAC Range
$80-$250
Average LTV Range
$1,500-$5,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Physical Therapy Practices
We bring enterprise-level expertise and proven strategies specifically tailored for physical therapy practices.
Healthcare marketing specialists with PT-specific expertise and strategies
Understanding of both direct access and physician referral marketing channels
Local SEO experts driving neighborhood-level patient acquisition
HIPAA-compliant tracking and patient privacy best practices
Experience with specialty PT (sports, orthopedic, pelvic floor, neurological)
Physical Therapy Practices Marketing Challenges We Solve
We understand the unique obstacles facing physical therapy practices and have proven solutions.
Common Challenges
Heavy reliance on physician referrals reducing direct patient acquisition opportunities
Insurance reimbursement pressures requiring efficient patient acquisition
Competition from hospital-owned PT clinics and national chains
Need to market both direct access (cash/insurance) and physician referral channels
Difficulty demonstrating value and outcomes to potential patients online
Our Solutions
Direct access Google Ads campaigns targeting condition-specific searches (back pain, sports injury)
Physician liaison programs combined with digital marketing to referring doctors
YouTube exercise tutorials and patient success stories building credibility
Meta campaigns showcasing facility, staff expertise, and patient testimonials
Local SEO optimization for "physical therapy near me" and condition-specific searches
Best Services for Physical Therapy Practices
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Physical Therapy Practices Marketing FAQs
How do you market direct access PT vs physician referrals?
We create separate strategies: digital campaigns target direct access patients searching for pain relief and injury treatment, while physician marketing includes LinkedIn targeting orthopedic surgeons and primary care doctors, plus offline relationship building. Most practices need both channels.
What PT specialties can you market?
We market all PT specialties including orthopedic, sports medicine, neurological, geriatric, pelvic floor, vestibular, pediatric, and hand therapy. Each specialty requires unique targeting based on patient demographics and referral sources.
Can you integrate with our PT practice management software?
Yes, we integrate with major PT software (WebPT, Clinicient, TheraOffice, etc.) to track patient acquisition, treatment plans, lifetime value, and ROI by marketing source. This closed-loop reporting optimizes toward highest-value patient types.
How do you handle insurance vs cash-pay PT marketing?
Insurance-based campaigns emphasize in-network benefits and coverage, while cash-pay campaigns highlight convenience, specialized treatments, and outcome-focused care. Many practices benefit from hybrid approaches offering both payment options.
What budget do PT practices need for marketing?
Minimum $6K/month for single-location practices. Multi-location practices typically invest $12K-$25K+ monthly depending on market size, specialty services, and patient volume goals. Direct access strategies require higher investment than referral-focused approaches.
How quickly can we see new patients from PT marketing?
New patient appointments typically start within 2-3 weeks of campaign launch. Meaningful volume and ROI validation takes 60-90 days as we optimize targeting and messaging. We provide weekly reporting on calls, form submissions, and scheduled evaluations.
Ready to Dominate Physical Therapy Practices Marketing?
Get a customized growth strategy built specifically for physical therapy practiceswith proven results and industry expertise.