Best Marketing Agency for Landscaping Companies
Former Google & Amazon leaders delivering data-driven performance marketing for landscaping companies. $75-$300 average CAC. Proven strategies at scale.
Landscaping Companies Quick Facts
Typical Investment Range
$6K-$35K/month
Average CAC Range
$75-$300
Average LTV Range
$1,500-$8,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Landscaping Companies
We bring enterprise-level expertise and proven strategies specifically tailored for landscaping companies.
Landscaping marketing specialists with seasonal optimization expertise
Visual content strategy for project showcases and before/after imagery
Experience marketing both maintenance services and design/build projects
Understanding of landscaping economics and recurring contract value
Multi-service campaign management (mowing, design, hardscape, irrigation)
Landscaping Companies Marketing Challenges We Solve
We understand the unique obstacles facing landscaping companies and have proven solutions.
Common Challenges
Highly seasonal business with demand concentrated in spring and summer
Mix of recurring maintenance vs one-time projects requiring different strategies
Visual presentation critical for landscape design and hardscape projects
Price-sensitive market with low barriers to entry and competition
Weather-dependent operations impacting lead volume and scheduling
Our Solutions
Seasonal Google Ads campaigns with budget allocation peaking in spring (March-May)
Separate campaigns for lawn maintenance vs landscape design vs hardscaping
Instagram and Facebook campaigns showcasing before/after project photos
YouTube video marketing highlighting completed projects and customer testimonials
Multi-year customer value tracking for recurring maintenance contracts
Best Services for Landscaping Companies
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
GA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Landscaping Companies Marketing FAQs
How do you handle seasonal landscaping demand?
We increase budgets dramatically in spring (March-May) when homeowners plan projects, maintain moderate spending in summer for emergency needs, and reduce in fall/winter while promoting seasonal services (leaf removal, snow, holiday lighting). Off-season focuses on early-bird discounts.
How do you market lawn maintenance vs landscape design projects?
Maintenance campaigns target recurring revenue with monthly service emphasis and local SEO. Design/hardscape campaigns showcase visual portfolio, target homeowners planning major projects, and emphasize consultation booking. Budget split depends on your business model and profit margins.
What landscaping services can you market?
We market all services including lawn maintenance, landscape design, hardscaping (patios, walkways, retaining walls), irrigation, tree service, seasonal cleanup, and specialty services. Each gets targeted campaigns based on seasonality, search volume, and profitability.
How do you use visual content for landscaping marketing?
Instagram and Facebook are critical for showcasing before/after projects, drone footage, time-lapse videos, and portfolio photos. YouTube hosts longer project videos and customer testimonials. Visual content builds credibility and demonstrates quality that drives high-value projects.
What budget do landscaping companies need for marketing?
Minimum $6K/month for single-crew operations. Multi-crew companies typically invest $12K-$35K+ monthly with seasonal budget increases in spring. Design/build firms require higher budgets than maintenance-focused companies due to longer sales cycles and higher CAC.
How do you optimize for recurring maintenance contracts vs one-time projects?
We track customer sources through to service type and lifetime value. Maintenance campaigns focus on annual contract value and retention. Project campaigns optimize toward design consultations and hardscape estimates. Both are important but require different attribution windows and metrics.
Related Industries
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