01
The leaks audit
Where ad budgets quietly bleed. Specific structural issues we find in over 80% of accounts we diagnose.
SEM Leaks: Industry Insights Exposed
The structural mistakes we find in most accounts we audit. Match-type traps, conversion-tracking errors, and what the platforms reward now versus three years ago.
- Wasted spend patterns we see across audits
- Match-type and structure traps to fix this week
- Conversion-architecture mistakes most teams make
- What the platforms reward versus what they reward you for reporting
What you’ll learn
Inside this industry report.
02
Match-type mistakes
How the wrong match-type strategy hands money to your competitors, and the cleanup pattern that fixes it.
03
Auction-level moves
What the platforms reward in 2026 versus what you might still be optimizing for from 2022 best-practice articles.
Topics covered
Search auction theoryMatch-type disciplineNegative-keyword hygieneConversion architectureSmart bidding diagnosticsCross-channel attribution