Executive White Paper

Google Ads: How to Grow ENT, MM & SMB Pipeline

Stop treating all B2B prospects the same. Learn how to structure Google Ads campaigns that align with the unique buying behaviors, budgets, and decision-making processes of Enterprise, Mid-Market, and SMB segments.

Segment-specific targeting strategies

Tailored ad copy and messaging frameworks

Landing page optimization by buyer type

Budget allocation strategies by segment

Get Your Free Copy

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What You'll Learn

01

Buyer Behavior Analysis

Understand the distinct purchasing patterns, decision timelines, and stakeholder dynamics across ENT, MM, and SMB segments.

02

Advanced Targeting Tactics

Master audience segmentation using Customer Match, LinkedIn sync, and custom intent audiences for each business size.

03

ROI Optimization Strategies

Learn bidding approaches that align with sales cycles and conversion values for maximum return on ad spend.

Topics Covered in Detail

Enterprise vs SMB buyer journeys
Keyword strategy by segment
Ad copy that converts
Landing page optimization
Budget allocation models
Scaling strategies

Why This Guide Matters

At PCG, we've managed over $250M in ad spend for B2B companies ranging from Series A startups to Fortune 500 enterprises. This white paper distills our proven frameworks for segmenting and optimizing Google Ads campaigns by business size.

Whether you're struggling to generate enterprise pipeline or looking to scale SMB acquisition efficiently, this guide provides the tactical insights you need to align your campaigns with how different segments actually buy.