Best Marketing Agency for Trade Schools & Vocational Training
Former Google & Amazon leaders delivering data-driven performance marketing for trade schools & vocational training. $150-$800 average CAC. Proven strategies at scale.
Trade Schools & Vocational Training Quick Facts
Typical Investment Range
$15K-$80K/month
Average CAC Range
$150-$800
Average LTV Range
$10,000-$40,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Trade Schools & Vocational Training
We bring enterprise-level expertise and proven strategies specifically tailored for trade schools & vocational training.
Trade school marketing specialists understanding vocational education
Career outcome-focused messaging highlighting job placement and earnings
Local market expertise for geographically-focused recruitment
Compliance knowledge for vocational school advertising regulations
Experience across all trades (HVAC, electrical, welding, cosmetology, automotive, healthcare)
Trade Schools & Vocational Training Marketing Challenges We Solve
We understand the unique obstacles facing trade schools & vocational training and have proven solutions.
Common Challenges
Competing with traditional college and "degree bias" perceptions
Need to demonstrate career outcomes and job placement rates
Regulatory compliance and accreditation marketing restrictions
Local market focus with limited geographic reach
Price sensitivity and financial aid complexity
Our Solutions
Google Ads targeting trade career searches and vocational training keywords
Meta campaigns showcasing student success stories and job placements
YouTube videos highlighting hands-on training and career opportunities
Local marketing strategies targeting specific metro areas and zip codes
Career outcome-focused messaging emphasizing employment rates and starting salaries
Best Services for Trade Schools & Vocational Training
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Trade Schools & Vocational Training Marketing FAQs
How do you overcome "degree bias" for trade schools?
We emphasize career outcomes vs traditional college: faster time-to-employment, lower debt, high starting salaries, strong job demand, hands-on training, and specific career paths. Student success stories with income data are powerful proof points against degree bias.
What trade programs can you market?
We market all trades including HVAC, electrical, plumbing, welding, automotive, cosmetology, CDL/trucking, healthcare (medical assistant, dental assistant), culinary, and construction trades. Each requires unique career outcome messaging and local labor market data.
How do you handle compliance for vocational school marketing?
We ensure all claims about job placement rates, graduate outcomes, and career earnings are substantiated and compliant with Department of Education regulations. We avoid misleading income claims and ensure proper disclosures for accreditation and financial aid.
Can you help with financial aid and scholarship marketing?
Yes, we create campaigns highlighting financial aid availability, scholarship opportunities, payment plans, and employer tuition reimbursement. Financial aid accessibility is critical for trade school enrollment, especially for non-traditional and working adult students.
What budget do trade schools need for marketing?
Minimum $15K/month for single-location trade schools. Multi-location vocational schools typically invest $30K-$80K+ monthly depending on program mix, market size, and enrollment goals. Local market focus often allows lower budgets than traditional colleges.
How quickly can trade schools see enrollment results?
Inquiries begin within days of campaign launch. Enrollment cycles are typically 1-3 months (much faster than traditional colleges). We optimize toward inquiry quality, campus visit attendance, and start date enrollment rather than long prospective student nurture.
Ready to Dominate Trade Schools & Vocational Training Marketing?
Get a customized growth strategy built specifically for trade schools & vocational trainingwith proven results and industry expertise.