Best Marketing Agency for Mental Health Practices
Former Google & Amazon leaders delivering data-driven performance marketing for mental health practices. $100-$300 average CAC. Proven strategies at scale.
Mental Health Practices Quick Facts
Typical Investment Range
$6K-$30K/month
Average CAC Range
$100-$300
Average LTV Range
$2,000-$10,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Mental Health Practices
We bring enterprise-level expertise and proven strategies specifically tailored for mental health practices.
Mental health marketing specialists with sensitivity and HIPAA expertise
Understanding of insurance vs cash-pay therapy practice models
Privacy-first tracking implementation with proper consent management
Experience marketing all therapy types (individual, couples, family, group)
Telehealth marketing strategies expanding geographic reach
Mental Health Practices Marketing Challenges We Solve
We understand the unique obstacles facing mental health practices and have proven solutions.
Common Challenges
Strict privacy and HIPAA requirements limiting tracking and retargeting
Stigma and sensitivity requiring careful messaging and positioning
Platform restrictions on mental health targeting and creative
Insurance vs cash-pay complexities and reimbursement challenges
High demand but therapist capacity constraints limiting growth
Our Solutions
HIPAA-compliant Google Ads targeting therapy and condition-specific searches
Sensitive, non-stigmatizing Meta campaigns emphasizing wellness and support
YouTube educational content on mental health topics and therapy benefits
Telehealth promotion expanding service areas beyond local geography
Specialty-specific landing pages (anxiety, depression, couples, trauma, EMDR)
Best Services for Mental Health Practices
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Mental Health Practices Marketing FAQs
How do you handle HIPAA compliance for mental health marketing?
We implement server-side tracking solutions, avoid pixel-based retargeting that could expose patient status, sign Business Associate Agreements, and ensure all messaging is non-stigmatizing and privacy-focused. Mental health requires extra care with patient data.
What therapy specialties can you market?
We market all specialties including anxiety, depression, trauma/PTSD, couples therapy, family therapy, addiction, eating disorders, EMDR, CBT, DBT, and more. Each specialty requires unique messaging targeting specific client needs and treatment approaches.
How do you navigate platform restrictions on mental health ads?
We work within Meta and Google policies by avoiding targeting mental health conditions directly, using wellness-focused messaging, emphasizing therapy benefits vs. medical claims, and focusing on provider expertise rather than condition-specific creative.
Can you market both insurance-based and cash-pay therapy?
Yes, we create separate campaigns: insurance-based emphasizes in-network providers and coverage, while cash-pay highlights specialized expertise, immediate availability, and flexible scheduling. Many successful practices use hybrid models with both.
What budget do mental health practices need for marketing?
Minimum $6K/month for solo practitioners or small groups. Larger multi-therapist practices typically invest $12K-$30K+ monthly depending on specialties, insurance vs cash-pay mix, and new client goals. Telehealth enables broader geographic targeting with higher ROI.
How do you market telehealth therapy services?
Telehealth campaigns target broader geographic areas, emphasize convenience and scheduling flexibility, highlight technology/platform ease-of-use, and often generate lower acquisition costs than in-person due to expanded reach. State licensing requirements inform targeting boundaries.
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