Best Marketing Agency for Insurance Agencies
Former Google & Amazon leaders delivering data-driven performance marketing for insurance agencies. $50-$300 average CAC. Proven strategies at scale.
Insurance Agencies Quick Facts
Typical Investment Range
$8K-$50K/month
Average CAC Range
$50-$300
Average LTV Range
$1,000-$10,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Insurance Agencies
We bring enterprise-level expertise and proven strategies specifically tailored for insurance agencies.
Insurance marketing specialists across all lines (auto, home, life, commercial)
Lead quality optimization and call tracking expertise
Compliance knowledge across state regulations and advertising guidelines
Multi-channel strategies balancing cost per lead with conversion quality
Attribution modeling connecting leads to policies and lifetime value
Insurance Agencies Marketing Challenges We Solve
We understand the unique obstacles facing insurance agencies and have proven solutions.
Common Challenges
High competition and rising CPCs across all insurance lines
Lead quality issues with many quote shoppers who never convert
Compliance requirements varying by state and insurance type
Seasonal demand fluctuations (auto, home, health enrollment periods)
Difficulty tracking long-term customer lifetime value and renewals
Our Solutions
Line-specific Google Ads campaigns (auto, home, life, health, business) with targeted landing pages
Facebook lead generation campaigns with instant quotes and qualification
Call tracking and recording to measure lead quality and optimize toward booked policies
YouTube educational content building trust and explaining insurance products
Multi-touch attribution connecting initial quote requests to issued policies and renewals
Best Services for Insurance Agencies
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Insurance Agencies Marketing FAQs
Which insurance lines can you generate leads for?
We generate leads across all lines including auto, home, life, health (ACA), commercial, and specialty insurance. Each line requires different targeting strategies, messaging, and budget allocation based on CPL and conversion rates.
How do you handle lead quality issues?
We implement robust qualification on landing pages, use call tracking to score lead quality, optimize bidding toward booked policies (not just leads), and continuously refine targeting based on which sources produce the highest-converting prospects.
Can you navigate state-specific insurance advertising rules?
Yes, we stay current with state DOI regulations, NAIC guidelines, and platform-specific insurance advertising policies. All campaigns and creative are reviewed for compliance across the states where you're licensed.
What budget do insurance agencies need for lead generation?
Minimum $8K/month for single-state agencies focusing on 1-2 lines. Multi-state agencies and those selling multiple lines typically invest $15K-$50K+ monthly depending on market size, competition, and growth targets.
Ready to Dominate Insurance Agencies Marketing?
Get a customized growth strategy built specifically for insurance agencieswith proven results and industry expertise.