Best Marketing Agency for Cosmetic Surgery Practices
Former Google & Amazon leaders delivering data-driven performance marketing for cosmetic surgery practices. $200-$800 average CAC. Proven strategies at scale.
Cosmetic Surgery Practices Quick Facts
Typical Investment Range
$10K-$60K/month
Average CAC Range
$200-$800
Average LTV Range
$5,000-$30,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Cosmetic Surgery Practices
We bring enterprise-level expertise and proven strategies specifically tailored for cosmetic surgery practices.
Cosmetic surgery marketing specialists with aesthetic medicine expertise
Visual content strategy for before/after showcases within platform policies
High-value elective procedure marketing with long consideration cycles
Multi-touch attribution tracking consultation shoppers to booked procedures
Experience across all procedures (face, breast, body, non-surgical aesthetics)
Cosmetic Surgery Practices Marketing Challenges We Solve
We understand the unique obstacles facing cosmetic surgery practices and have proven solutions.
Common Challenges
High competition from medspa, dermatology, and established plastic surgery practices
Purely elective procedures requiring strong trust and credibility building
Visual marketing critical for showcasing before/after results
Long consideration periods with extensive research and consultation shopping
Platform restrictions on before/after imagery and procedure-specific targeting
Our Solutions
Procedure-specific Google Ads (breast augmentation, liposuction, facelifts, rhinoplasty)
Instagram and Meta campaigns showcasing before/after photos within platform guidelines
YouTube patient testimonials and procedure explanation videos
Retargeting campaigns nurturing prospects through long consideration cycles
Google Analytics attribution connecting initial research to consultation bookings and surgeries
Best Services for Cosmetic Surgery Practices
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Cosmetic Surgery Practices Marketing FAQs
How do you navigate platform restrictions on cosmetic surgery ads?
We work within Meta and Google policies by using compliant before/after imagery (no nudity, proper disclaimers), avoiding sensational claims, focusing on surgeon credentials and patient experience, and following platform-specific guidelines for medical aesthetic advertising.
What cosmetic procedures can you market?
We market all procedures including facial (facelift, rhinoplasty, blepharoplasty), breast (augmentation, lift, reduction), body (liposuction, tummy tuck, BBL), non-surgical (Botox, fillers, laser), and male procedures. Each requires unique messaging and targeting.
How do you optimize for high-value procedure bookings?
We track consultations through booked procedures, optimize toward highest-converting campaigns and keywords, implement CRM integration to measure procedure-level ROI, and use retargeting to nurture prospects through long consideration periods (often 3-12 months).
What makes cosmetic surgery marketing different?
Cosmetic surgery is purely elective with high costs, requiring extensive trust building through credentials, reviews, and before/after results. Visual content is critical, consideration cycles are long, and conversion rates are lower but lifetime values are much higher than most healthcare.
What budget do cosmetic surgery practices need?
Minimum $10K/month for single-surgeon practices in competitive markets. Multi-surgeon practices or those in major metros typically invest $25K-$60K+ monthly. High procedure values justify higher acquisition costs, and sustained investment builds consultation pipeline.
How do you use Instagram for cosmetic surgery marketing?
Instagram is critical for cosmetic surgery—we showcase compliant before/after photos, surgeon lifestyle and expertise, patient testimonials, procedure education, and facility tours. Consistent, high-quality visual content builds brand awareness and trust with potential patients.
Ready to Dominate Cosmetic Surgery Practices Marketing?
Get a customized growth strategy built specifically for cosmetic surgery practiceswith proven results and industry expertise.