Best Marketing Agency for Car Dealerships
Former Google & Amazon leaders delivering data-driven performance marketing for car dealerships. $200-$800 average CAC. Proven strategies at scale.
Car Dealerships Quick Facts
Typical Investment Range
$15K-$100K/month
Average CAC Range
$200-$800
Average LTV Range
$3,000-$15,000
Best Platforms
Competition Level
Why PCG is the Best Marketing Agency for Car Dealerships
We bring enterprise-level expertise and proven strategies specifically tailored for car dealerships.
Automotive-specific expertise with inventory feed optimization and DMS integration
Local market specialists who understand dealer service areas and competitive dynamics
Advanced attribution connecting online campaigns to offline showroom sales
Former Google partners with direct platform relationships and beta access
Proven playbooks for both new vehicle launches and used car inventory liquidation
Car Dealerships Marketing Challenges We Solve
We understand the unique obstacles facing car dealerships and have proven solutions.
Common Challenges
Intense local competition from multiple franchises and independent dealers
Complex inventory management requiring real-time ad synchronization with stock
Long sales cycles with multiple online and offline touchpoints before purchase
Attribution difficulties connecting digital campaigns to in-person showroom visits
Seasonal demand fluctuations requiring flexible budget allocation strategies
Our Solutions
Dynamic inventory ads with automated feed management syncing with DMS systems
Store visit conversion tracking using location-based attribution and CRM integration
Multi-channel strategy combining search, display, YouTube, and local inventory ads
Geo-targeted campaigns with radius targeting around dealership locations
Full-funnel approach from awareness (YouTube) to consideration (search) to conversion (remarketing)
Best Services for Car Dealerships
Google Ads & YouTube Management
RecommendedSearch, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Analytics & Measurement
RecommendedGA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Meta & LinkedIn Advertising
RecommendedFacebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Car Dealerships Marketing FAQs
How do you track which online ads lead to showroom visits and sales?
We implement store visit conversion tracking through Google Ads, CRM integration with your DMS (Dealer Management System), and call tracking. We also use unique promo codes and dedicated landing pages to attribute online activity to in-person purchases, providing true ROI visibility.
Can you manage ads for multiple dealership locations?
Yes, we specialize in multi-location dealership groups. We create location-specific campaigns with geo-targeted ads, local inventory feeds, and customized landing pages for each showroom while maintaining brand consistency and sharing learnings across locations.
How do you handle inventory ads when our stock changes daily?
We integrate directly with your DMS or inventory management system to automatically sync vehicle availability, pricing, and details. Our dynamic inventory ads update in real-time, ensuring customers only see available vehicles and reducing wasted ad spend on sold units.
What budget do car dealerships typically need for effective digital marketing?
Minimum $15K/month for single-location dealers to compete effectively in local markets. Multi-location groups typically invest $50K-$100K+ monthly depending on market size and competition. Budget allocation varies by season, with increased spend during peak buying months.
Do you focus on new vehicle sales, used cars, or both?
We optimize for both new and used vehicle sales with separate strategies. New vehicles require awareness and consideration campaigns around model releases, while used inventory benefits from dynamic remarketing and time-sensitive promotions. Service department marketing is also available.
How long does it take to see results from dealership marketing campaigns?
Traffic and lead volume increases typically appear within 2-4 weeks. Meaningful sales lift and ROI validation takes 60-90 days due to automotive purchase cycles. We provide weekly reporting on leading indicators (traffic, leads, test drives) while tracking to final sales outcomes.
Ready to Dominate Car Dealerships Marketing?
Get a customized growth strategy built specifically for car dealershipswith proven results and industry expertise.