Healthcare & Medical Performance Marketing

Patient acquisition for healthcare providers, medical practices, and health tech companies.

$75
Cost per new patient appointment
92%
Appointment show rate
3.2x
First-year patient value ROI

Healthcare & Medical Quick Facts

Typical Investment Range

$10K-$100K/month

Average CAC Range

$150-$800

Average LTV Range

$1,500-$8,000

Key Keywords

doctor near memedical clinichealthcare servicesspecialist

Healthcare & Medical Marketing Challenges We Solve

Every industry has unique challenges. Here's how we address the specific obstacles facing healthcare & medical companies.

Common Challenges

HIPAA compliance requirements

Platform advertising restrictions

Sensitive targeting limitations

Local competition from health systems

Insurance and payment complexities

Our Solutions

HIPAA-compliant tracking setup

Condition-specific campaign strategies

Appointment scheduling optimization

Telehealth promotion strategies

Insurance provider targeting

Best Services for Healthcare & Medical

Google Ads & YouTube Management

Search, Shopping, Display, Performance Max, YouTube

We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.

Key Benefits for Healthcare & Medical:

  • Search campaign architecture and optimization
  • Shopping feed optimization and bidding strategies
  • YouTube campaign creation and creative testing
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Meta & LinkedIn Advertising

Facebook, Instagram, LinkedIn campaign management

We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.

Key Benefits for Healthcare & Medical:

  • Advanced audience targeting and lookalike modeling
  • Creative testing and optimization frameworks
  • LinkedIn B2B campaign optimization
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Analytics & Measurement

GA4, attribution modeling, incrementality testing

Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.

Key Benefits for Healthcare & Medical:

  • GA4 implementation and optimization
  • Custom conversion tracking setup
  • Attribution modeling and analysis
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AI & Future-Ready Strategy

LLM optimization, conversational commerce, AI monitoring

As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.

Key Benefits for Healthcare & Medical:

  • AI search optimization and monitoring
  • Large language model visibility strategies
  • Conversational commerce preparation
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Healthcare & Medical Marketing FAQs

What makes PCG different for Healthcare & Medical marketing?

Unlike generalist agencies, we specialize exclusively in healthcare & medical marketing with deep understanding of your industry's regulations, customer behavior, and competitive landscape. Our team has managed campaigns for numerous healthcare & medical companies with budgets ranging from $10K-$100K/month.

What results can we expect for Healthcare & Medical campaigns?

Based on our experience with healthcare & medical clients, we typically achieve $75 in key performance metrics. However, results vary based on your specific market position, budget, and competitive environment.

Do you understand Healthcare & Medical compliance requirements?

Absolutely. We stay current with all healthcare & medical advertising regulations and platform policies. Our campaigns are designed to meet compliance standards while maximizing performance within those constraints.

Ready to Dominate Healthcare & Medical Marketing?

Get a customized strategy built specifically for healthcare & medical companies with proven results and industry expertise.