Education & EdTech Performance Marketing
Student enrollment and lead generation for universities, online courses, and education technology.
Education & EdTech Quick Facts
Typical Investment Range
$15K-$150K/month
Average CAC Range
$200-$2,000
Average LTV Range
$5,000-$50,000
Key Keywords
Education & EdTech Marketing Challenges We Solve
Every industry has unique challenges. Here's how we address the specific obstacles facing education & edtech companies.
Common Challenges
Seasonal enrollment cycles
Long decision process
Parent and student dual targeting
Financial aid considerations
Program differentiation
Our Solutions
Semester-based campaign planning
Geo-targeted recruitment campaigns
Program-specific landing pages
Virtual tour and info session promotion
Retargeting across decision timeline
Best Services for Education & EdTech
Google Ads & YouTube Management
Search, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Key Benefits for Education & EdTech:
- Search campaign architecture and optimization
- Shopping feed optimization and bidding strategies
- YouTube campaign creation and creative testing
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Key Benefits for Education & EdTech:
- Advanced audience targeting and lookalike modeling
- Creative testing and optimization frameworks
- LinkedIn B2B campaign optimization
Analytics & Measurement
GA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Key Benefits for Education & EdTech:
- GA4 implementation and optimization
- Custom conversion tracking setup
- Attribution modeling and analysis
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Key Benefits for Education & EdTech:
- AI search optimization and monitoring
- Large language model visibility strategies
- Conversational commerce preparation
Education & EdTech Marketing FAQs
What makes PCG different for Education & EdTech marketing?
Unlike generalist agencies, we specialize exclusively in education & edtech marketing with deep understanding of your industry's regulations, customer behavior, and competitive landscape. Our team has managed campaigns for numerous education & edtech companies with budgets ranging from $15K-$150K/month.
What results can we expect for Education & EdTech campaigns?
Based on our experience with education & edtech clients, we typically achieve $85 in key performance metrics. However, results vary based on your specific market position, budget, and competitive environment.
Do you understand Education & EdTech compliance requirements?
Absolutely. We stay current with all education & edtech advertising regulations and platform policies. Our campaigns are designed to meet compliance standards while maximizing performance within those constraints.
Ready to Dominate Education & EdTech Marketing?
Get a customized strategy built specifically for education & edtech companies with proven results and industry expertise.