B2B SaaS Performance Marketing
Scaling customer acquisition for software companies with complex sales cycles and high-value contracts.
B2B SaaS Quick Facts
Typical Investment Range
$50K-$500K/month
Average CAC Range
$1,500-$15,000
Average LTV Range
$30,000-$150,000
Key Keywords
B2B SaaS Marketing Challenges We Solve
Every industry has unique challenges. Here's how we address the specific obstacles facing b2b saas companies.
Common Challenges
Long sales cycles (3-12 months)
High customer acquisition costs
Complex multi-touch attribution
Account-based marketing requirements
Lead quality over quantity
Our Solutions
LinkedIn ABM campaigns targeting decision makers
Google Ads with intent-based keywords
Retargeting sequences across funnel stages
Lead scoring and qualification systems
Pipeline velocity optimization
Best Services for B2B SaaS
Google Ads & YouTube Management
Search, Shopping, Display, Performance Max, YouTube
We've mastered every aspect of the Google Ads ecosystem through years of enterprise-level optimization and direct platform experience. We understand how to engineer campaigns that drive scalable, profitable growth at any scale.
Key Benefits for B2B SaaS:
- Search campaign architecture and optimization
- Shopping feed optimization and bidding strategies
- YouTube campaign creation and creative testing
Meta & LinkedIn Advertising
Facebook, Instagram, LinkedIn campaign management
We extend performance across all major platforms, managing high-impact campaigns on Meta and LinkedIn. Whether reaching consumers or business decision-makers, we deploy the right creative, audience strategy, and measurement framework.
Key Benefits for B2B SaaS:
- Advanced audience targeting and lookalike modeling
- Creative testing and optimization frameworks
- LinkedIn B2B campaign optimization
Analytics & Measurement
GA4, attribution modeling, incrementality testing
Every engagement begins with strong measurement. We build reliable, modern analytics foundations so you can trust your numbers. Our team is fluent in attribution, incrementality testing, and marketing mix modeling.
Key Benefits for B2B SaaS:
- GA4 implementation and optimization
- Custom conversion tracking setup
- Attribution modeling and analysis
AI & Future-Ready Strategy
LLM optimization, conversational commerce, AI monitoring
As the marketing landscape shifts toward AI-native interfaces, we help brands stay visible and relevant. From monitoring your brand's representation in AI outputs to advising on strategies for conversational commerce.
Key Benefits for B2B SaaS:
- AI search optimization and monitoring
- Large language model visibility strategies
- Conversational commerce preparation
B2B SaaS Marketing FAQs
What makes PCG different for B2B SaaS marketing?
Unlike generalist agencies, we specialize exclusively in b2b saas marketing with deep understanding of your industry's regulations, customer behavior, and competitive landscape. Our team has managed campaigns for numerous b2b saas companies with budgets ranging from $50K-$500K/month.
What results can we expect for B2B SaaS campaigns?
Based on our experience with b2b saas clients, we typically achieve 62% in key performance metrics. However, results vary based on your specific market position, budget, and competitive environment.
Do you understand B2B SaaS compliance requirements?
Absolutely. We stay current with all b2b saas advertising regulations and platform policies. Our campaigns are designed to meet compliance standards while maximizing performance within those constraints.
Ready to Dominate B2B SaaS Marketing?
Get a customized strategy built specifically for b2b saas companies with proven results and industry expertise.