Pivotal · Paid Social

Paid social where
creative is the work.

Meta, LinkedIn, Reddit, AppLovin, X, YouTube. The buy gets the work in front of the right person. The creative is what makes them stop scrolling. We bring discipline to both.

  • Account architecture, audience strategy, bid math
  • Creative briefs the algorithm actually responds to
  • Work alongside your in-house team, or extend with our partners
  • Measurement that survives iOS, CAPI, and platform self-reporting
Start the conversation

Tell us about the work.

We respond inside one business day. We turn down work we can’t do well.

Goes straight to our founders. No SDR. No drip campaign.
$250M+
In ad spend, managed
6
Paid social surfaces we run end-to-end
10+
Named clients on the record
A few of the brands we serve
LogicMonitor
Egnyte
Arize AI
Lightning AI
OPEX Fitness
SeaWorld
Betenbough Homes
What you get

What you get when
we run the program.

01

Account and audience architecture

Campaign structure built around how your customers actually segment, not platform defaults. Audience tests run with enough volume to read.

  • →Same hands across every platform
  • →Audience tests sized to be readable
  • →Bid math held against incrementality
  • →Conversion signal that holds up cross-channel
02

Creative the algorithm rewards

The algorithm isn’t the work. It rewards good creative. We brief on what the platform data is asking for.

  • →Concepts written for the surface, not repurposed
  • →Format-first thinking, hook in the first second
  • →Variations that test one variable at a time
  • →Iteration cadence matched to spend
03

Creative production when you need it

Most of our clients have strong in-house creative teams. We work alongside them. When the bench is short, we bring the production with us.

  • →Work alongside strong in-house teams
  • →Extend with vetted creative partners
  • →Static, motion, UGC, scripted
  • →Shipping cadence doesn’t slow down
On the record

What CMOs actually say.

LogicMonitor
“Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.”
Ryan Kam
Ex-CMO, LogicMonitor
OPEX Fitness
“Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.”
Kandace Dickson
CMO, OPEX Fitness
Ready when you are

If your CAC is creeping up and your
creative refresh has slowed down, we should talk.

Start the conversation
Common questions

What CMOs usually ask first.

We have an in-house creative team. Will you fight with them?

+
No. Most of our clients have strong in-house creative. We brief on what the platform data is asking for. They make the work, and it ships.

We don’t have a creative team. Can you make the work too?

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Yes. We extend with vetted creative partners when the bench is short. Static, motion, UGC, scripted. Same standard as the rest of the program.

Which platforms do you actually run?

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Meta, LinkedIn, Reddit, AppLovin, X, YouTube. We’ll tell you which platforms make sense for your business and which don’t.

Do you handle conversion tracking and attribution?

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Yes. CAPI on, server-side where it matters, deduplication audited. MMM and incrementality where the spend is large enough to earn it.

How fast can you start?

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First diagnostic delivered inside 14 days of signing. Changes ship the same week the diagnostic lands.