Pivotal · Paid Search

Paid search, run
inside the auction.

Google Ads and Bing Ads, structured around how your business actually thinks about its customers. We came up inside the Google ad auction, and the same hands run your account every day.

  • 14-day diagnostic before we recommend a single change
  • Conversion architecture set up before spend ramps
  • Reporting your CFO would accept
  • Founder close to every account
Start the conversation

Tell us about the work.

We respond inside one business day. We turn down work we can’t do well.

Goes straight to our founders. No SDR. No drip campaign.
$250M+
In ad spend, managed
14 days
Diagnostic to first changes shipped
10+
Named clients on the record
A few of the brands we serve
LogicMonitor
Egnyte
Arize AI
Lightning AI
OPEX Fitness
SeaWorld
Betenbough Homes
What you get

What you get when
we run the program.

01

Auction-grade keyword craft

The list is a working document, not a setup task. We treat keywords like a portfolio and the auction like a market.

  • →Phrase-first match-type discipline
  • →Search-term mining every week
  • →Negative keyword hygiene weekly
  • →Brand and non-brand structured cleanly
02

Bidding and conversion architecture

Smart bidding does the heavy lift inside the auction. Our job is to feed it a signal worth optimizing toward.

  • →Enhanced Conversions on the tag
  • →Server-side where it matters
  • →Value sent on every event
  • →tROAS and tCPA held at the right number
03

Reporting your CFO would accept

Platform proxies will tell you a flattering story. We don’t ship a program until the bidding signal is what your business actually cares about.

  • →Spend tied to revenue, not platform proxies
  • →Incrementality where it earns its keep
  • →Weekly review with founders in the room
  • →No vendor self-reporting taken at face value
On the record

What CMOs actually say.

LogicMonitor
“Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.”
Ryan Kam
Ex-CMO, LogicMonitor
OPEX Fitness
“Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.”
Kandace Dickson
CMO, OPEX Fitness
Ready when you are

You’re already running paid search.
We can tell you in 14 days whether it’s actually working.

Start the conversation
Common questions

What CMOs usually ask first.

How do you charge?

+
Project-based for the diagnostic. Monthly retainer for the ongoing program. We share both numbers once we understand the scope. No surprises.

What’s the minimum spend?

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We’ve worked on programs from $50K a month to $5M-plus a month. The discipline is the same. If your program is meaningfully smaller, we’ll tell you whether you need us yet.

Do you work with our existing analytics setup?

+
Yes. GA4, your BI tools, MMM partners, attribution platforms. We meet you where the data lives. We’re not selling you our reporting stack.

How fast can you start?

+
First diagnostic delivered inside 14 days of signing. Changes ship the same week the diagnostic lands.

Who actually runs my account?

+
A senior lead who’s run $10M+ in spend owns it day-to-day. They’re your point person. A founder stays close on direction and quality. That doesn’t change as we grow.