Pivotal · Paid LLM

We’re already running
the new ad surface.

OpenAI is the first paid surface inside a large language model at meaningful scale. Hardly anyone has run a dollar through it. We built a clean playbook and a measurement framework that doesn’t pretend, run to the same standard as everything else.

  • Live on OpenAI today
  • Closed-beta access to whatever ships next
  • Measurement framework that doesn’t pretend
  • Same standard as the rest of the program
Start the conversation

Tell us about the work.

We respond inside one business day. We turn down work we can’t do well.

Goes straight to our founders. No SDR. No drip campaign.
Among the first
On the OpenAI paid program
$250M+
Across the rest of the program
10+
Named clients on the record
A few of the brands we serve
LogicMonitor
Egnyte
Arize AI
Lightning AI
OPEX Fitness
SeaWorld
Betenbough Homes
What you get

A small program.
Run with rigor.

01

Placement and creative strategy

Where in the conversation the ad sits, what intent it maps to, what creative format earns the click without breaking flow.

  • →Surface-native placement strategy
  • →Intent mapping to known funnel stages
  • →Creative formats sized to the surface
  • →Iteration tied to weekly readouts
02

Measurement that doesn’t pretend

Honest about what the channel can prove today and what it can’t. View-through and direct-response tracked separately, never double-counted.

  • →View-through and assisted reported separately
  • →Direct-response tracking, not estimates
  • →Geo holdouts and time-on-time-off tests
  • →MMM integration where the spend earns it
03

The whole budget, grounded

How LLM-sourced traffic plays with paid search, paid social, and organic. So the budget conversation across the rest of the program stays grounded in reality.

  • →Cross-channel attribution that holds up
  • →Recommendations tied to marginal dollar
  • →No double-counting against existing program
  • →Founder close to every account
On the record

What CMOs actually say.

LogicMonitor
“Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.”
Ryan Kam
Ex-CMO, LogicMonitor
OPEX Fitness
“Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan and team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.”
Kandace Dickson
CMO, OPEX Fitness
Ready when you are

You don’t need to bet the budget.
You need to learn the surface before your competitors do.

Start the conversation
Common questions

What CMOs usually ask first.

Is this actually real yet?

+
Yes. OpenAI is running paid placement at meaningful scale today. The available volume is still small. The learning curve is real and starts now.

How much should I budget?

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Less than you think. A structured test in the low five figures monthly is usually enough to read the channel. We’d rather you learn the surface than blow out a budget on it.

Will this replace my paid search program?

+
No. Not in 2026. The pitch is option value. Learn the surface before the rest of the market does, so when volume catches up, you’re not starting from zero.

Do you actually have access?

+
Yes. We’re on the OpenAI paid program today, and on the closed betas for the platforms moving toward paid surfaces next.

What about Anthropic, Perplexity, Google?

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Tracking all of them. The day there’s a dollar to spend, we’ll have spent it. We’ll tell you which surfaces are live today and which are still developing.