# What we run.

> Paid search, paid social, and paid LLM. We run three things, all in-house and founder-led, for businesses where the math has to work.

Canonical: https://www.pivotal-consulting-group.com/services

Paid search, paid social, and paid LLM. The same people run all three, and a founder stays close to the work.

## Paid Search

The auction is a market and your keywords are a portfolio. Google does exactly what you tell it, so the work is the signal and the settings, groomed weekly.

- Surfaces: Google Ads, Bing Ads
- Signature: The signal and the settings.
- $7.5M — Reallocated in one audit
- Detail: https://www.pivotal-consulting-group.com/services/paid-search

## Paid Social

We run the buy with the same signal discipline as search. Creative comes from your team or partners we bring, and either way the work ships.

- Surfaces: Meta, LinkedIn, Reddit, AppLovin, X, YouTube
- Signature: We run the buy.
- 0 → 100 — Monthly signups, standing start
- Detail: https://www.pivotal-consulting-group.com/services/paid-social

## Paid LLM

Paid placement inside ChatGPT, running today across several clients. Early, cheap, measured without pretending, sized so “not yet” doesn’t hurt.

- Surfaces: OpenAI
- Signature: Early on the channel, clear about what it can do.
- ~20% — Of a Google click, today
- Detail: https://www.pivotal-consulting-group.com/services/paid-llm

## Measurement you can defend.

Platform proxies will tell you a flattering story. We don’t ship a program until the bidding signal is what your business actually cares about. Revenue, qualified pipeline, signed customers. The thing the CFO would call a result.

Conversion architecture is set up before the spend ramps. Enhanced conversions on the tag, server-side where it matters, attribution that survives across channels without double-counting. So the optimization the platform does on your behalf is optimizing toward the right thing.

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

- Site: https://www.pivotal-consulting-group.com
- When to bring us in: https://www.pivotal-consulting-group.com/agents.md
- Content index: https://www.pivotal-consulting-group.com/llms.txt
- Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml
- Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)