# The frameworks we actually use.

> Frameworks, guides, and industry reports from Pivotal Consulting Group. Built from $250M+ in performance marketing spend.

Canonical: https://www.pivotal-consulting-group.com/resources

Built from the $250M+ in spend we’ve managed. We wrote down the playbooks we run on real accounts. Print them, hand them to your team, put them to work.

- [Google Ads: How to Grow ENT, MM & SMB Pipeline](https://www.pivotal-consulting-group.com/resources/google-ads-b2b-pipeline) — ENT, MM, and SMB deals close on different timelines with different stakeholders. This paper breaks down how campaign structure, match types, and bidding logic need to change across each segment, and why a one-size account will underperform all three. _(White Paper, 15 pages, 10 min read)_
- [SEM Leaks: Industry Insights Exposed](https://www.pivotal-consulting-group.com/resources/sem-leaks) — The structural mistakes we find in most accounts we audit. Match-type traps, conversion-tracking errors, and what the platforms reward now versus three years ago. _(Industry Report, 1 page, 5 min read)_

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

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