# Marketing for homebuilders, built around live inventory. > Performance marketing for residential homebuilders, run market by market and tied to live inventory. Sales-qualified leads, not form-fills. Canonical: https://www.pivotal-consulting-group.com/marketing-agency/homebuilders A builder's real product is the homes available right now, and that list changes weekly. We run paid market by market, tied to the inventory you actually have to sell. - Campaigns tied to your live inventory - Optimized to sales-qualified leads, not form-fills - Run market by market, not one national blur - **−22%** — Cost per qualified lead, 3 months - **~$400** — Per qualified lead, catalog campaign - **−70%** — Best brand markets vs. blended ## What we run for homebuilders. ### Market-by-market search, tied to live inventory. The core. Brand and non-brand tuned to each market, with a catalog campaign that only ever shows homes you can actually sell. - Catalog pulls only currently-available homes - Sold homes drop out automatically - Bidding to sales-qualified leads, via your CRM Discipline: [paid-search](https://www.pivotal-consulting-group.com/services/paid-search) ### Paid social for the long consideration window. Home buying takes months. Paid social keeps you present across it, reaching buyers earlier and staying with them through the research. - Reach buyers earlier in the cycle - Creative paired with the buy - Market-level targeting Discipline: [paid-social](https://www.pivotal-consulting-group.com/services/paid-social) ### Paid LLM, early. More buyers are starting big purchases by asking an AI assistant. We treat paid placement in LLMs as a small, structured test. - OpenAI placements today - A test, not a core bet - Measured like everything else Discipline: [paid-llm](https://www.pivotal-consulting-group.com/services/paid-llm) ## FAQ ### Do you do marketing for homebuilders specifically? Yes. We run a paid program for a regional residential builder across multiple markets, structured around live inventory and sales-qualified leads. Home buying has its own dynamics, long cycle, finite local demand, constantly changing inventory, and the program is built for them. ### What is a live-inventory catalog campaign? It is a campaign that pulls from your actual available-homes feed, so every ad shows a home a buyer can really tour, and sold homes drop out automatically. It replaces the manual, by-hand promotion most builders run, and it is how we keep spend on inventory you can still sell. ### We get plenty of leads but sales says they're junk. Can you fix that? That is the most common problem we see in this category. It usually means bidding is optimizing toward form-fills instead of sales-qualified leads. We make the lead definition real, wire your CRM back into the platforms, and move the optimization target to leads the sales team will stand behind. ### Why run it market by market instead of one account? Because demand is local and finite, and a blended national account hides which markets are efficient and which are burning budget. Market-by-market structure lets us tune brand and non-brand to each market's real demand and put the budget where it converts. ### How long before it works? The cleanup and measurement build come first and show up fast. The compounding, lower cost per qualified lead as volume rises, took about three months in the program we run. Home buying is a long cycle, so we sign annual engagements to see it through. ### Who is this not a fit for? If you build one custom home at a time, or sell out faster than you can advertise, a heavy paid program is overkill, and we'll tell you that. Paid works best when there's real, changing inventory to put in front of local buyers. --- **Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM. - Site: https://www.pivotal-consulting-group.com - When to bring us in: https://www.pivotal-consulting-group.com/agents.md - Content index: https://www.pivotal-consulting-group.com/llms.txt - Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml - Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)