# Marketing for health tech, run inside the rules. > Paid search, paid social, and paid LLM for health tech, run inside HIPAA and platform health policy. Compliant measurement, spend tied to qualified demand. Canonical: https://www.pivotal-consulting-group.com/marketing-agency/healthtech-companies Health tech lives under HIPAA and the platforms' health policies. We build paid programs that respect both and still tie spend to qualified demand. - Compliant under HIPAA and platform health policy - Server-side measurement, no PHI in ad accounts - Spend tied to qualified demand, not form-fills - **$250M+** — In ad spend, managed - **Server-side** — Compliant conversion tracking - **3** — Channels, one measurement bar ## What we run for health tech. ### Search, with compliant tracking underneath. Search captures active, high-intent health demand. We run it intent-tiered, with a measurement layer built for the rules. - Consented, server-side conversion tracking - Out of the broad consumer-health auctions - No protected health data in the ad platform Discipline: [paid-search](https://www.pivotal-consulting-group.com/services/paid-search) ### Compliant paid social on Meta and LinkedIn. Paid social reaches buyers before they search, and it's where health policy bites hardest. We build inside the restrictions. - Designed for Meta and LinkedIn health policy - Audiences and creative that clear review - Compliant lead capture Discipline: [paid-social](https://www.pivotal-consulting-group.com/services/paid-social) ### Paid LLM, early and careful. Patients increasingly start a health question inside an AI assistant. In a regulated category we treat it as a careful test. - OpenAI placements today - Regulated-category caution - Measured, not a land grab Discipline: [paid-llm](https://www.pivotal-consulting-group.com/services/paid-llm) ## FAQ ### Do you offer health tech marketing services? Yes. We run paid search, paid social, and paid LLM for health technology companies, with the compliance and measurement work the category actually requires. The disciplines are the same ones we run everywhere; what changes for health tech is the rules they run inside. ### Is compliant advertising on Meta even possible for healthcare? Yes, within Meta's health policies. You lose some targeting options and some messaging, and you gain a program that won't get suspended. We design audiences and creative inside those restrictions rather than testing how close to the line we can get. ### How do you track conversions without violating HIPAA? With consented, server-side measurement that tells the ad platform a qualified action happened without passing protected health information into it. The platform learns that the spend worked; it never learns the condition, the diagnosis, or the person. ### Do you do healthcare Google Ads management? Yes. Search is usually the lead channel for health tech because it captures active, high-intent demand. We structure the account to stay out of the broad consumer-health auctions and run bidding against qualified demand, measured compliantly. ### Is health tech a good fit for paid, or is the cycle too long? Most health tech buying is slow and trust-gated, which is a reason to measure the full cycle, not a reason to skip paid. We build attribution that credits the early touches instead of last-click, so the channels starting the conversation don't get starved. ### Who is this not a fit for? If your plan depends on targeting people by sensitive condition, or passing protected health data into ad platforms, that's not work we'll do. The platforms don't allow it and you shouldn't want the exposure. We optimize inside the rules, not around them. --- **Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM. - Site: https://www.pivotal-consulting-group.com - When to bring us in: https://www.pivotal-consulting-group.com/agents.md - Content index: https://www.pivotal-consulting-group.com/llms.txt - Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml - Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)