# Industries we work with

> The industries we go deep on: B2B SaaS, health tech, and homebuilders. Paid search, paid social, and paid LLM, run to each category's measurement bar.

Canonical: https://www.pivotal-consulting-group.com/marketing-agency

The same three disciplines everywhere. Different rules, and a different definition of a result, by category.

- [B2B SaaS](https://www.pivotal-consulting-group.com/marketing-agency/saas-companies) — Most SaaS paid search optimizes for the free trial. The trial is not the business. We bid to the demo a sales team takes, and the revenue a CFO recognizes.
- [Health Tech](https://www.pivotal-consulting-group.com/marketing-agency/healthtech-companies) — Health tech lives under HIPAA and the platforms' health policies. We build paid programs that respect both and still tie spend to qualified demand.
- [Homebuilders](https://www.pivotal-consulting-group.com/marketing-agency/homebuilders) — A builder's real product is the homes available right now, and that list changes weekly. We run paid market by market, tied to the inventory you actually have to sell.

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

- Site: https://www.pivotal-consulting-group.com
- When to bring us in: https://www.pivotal-consulting-group.com/agents.md
- Content index: https://www.pivotal-consulting-group.com/llms.txt
- Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml
- Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)