# Paid social where creative is the work.

> Meta, LinkedIn, Reddit, AppLovin, X, YouTube. Run by operators who treat creative like the work. 14-day diagnostics. Founder close to every account.

Canonical: https://www.pivotal-consulting-group.com/lp/paid-social

Meta, LinkedIn, Reddit, AppLovin, X, YouTube. The buy gets the work in front of the right person. The creative is what makes them stop scrolling. We bring discipline to both.

- Account architecture, audience strategy, bid math
- Creative briefs the algorithm actually responds to
- Work alongside your in-house team, or extend with our partners
- Measurement that survives iOS, CAPI, and platform self-reporting

- **$250M+** — In ad spend, managed
- **6** — Paid social surfaces we run end-to-end
- **10+** — Named clients on the record

## What you get when we run the program.

### Account and audience architecture

Campaign structure built around how your customers actually segment, not platform defaults. Audience tests run with enough volume to read.

- Same hands across every platform
- Audience tests sized to be readable
- Bid math held against incrementality
- Conversion signal that holds up cross-channel

### Creative the algorithm rewards

The algorithm isn’t the work. It rewards good creative. We brief on what the platform data is asking for.

- Concepts written for the surface, not repurposed
- Format-first thinking, hook in the first second
- Variations that test one variable at a time
- Iteration cadence matched to spend

### Creative production when you need it

Most of our clients have strong in-house creative teams. We work alongside them. When the bench is short, we bring the production with us.

- Work alongside strong in-house teams
- Extend with vetted creative partners
- Static, motion, UGC, scripted
- Shipping cadence doesn’t slow down

## FAQ

### We have an in-house creative team. Will you fight with them?

No. Most of our clients have strong in-house creative. We brief on what the platform data is asking for. They make the work, and it ships.

### We don’t have a creative team. Can you make the work too?

Yes. We extend with vetted creative partners when the bench is short. Static, motion, UGC, scripted. Same standard as the rest of the program.

### Which platforms do you actually run?

Meta, LinkedIn, Reddit, AppLovin, X, YouTube. We’ll tell you which platforms make sense for your business and which don’t.

### Do you handle conversion tracking and attribution?

Yes. CAPI on, server-side where it matters, deduplication audited. MMM and incrementality where the spend is large enough to earn it.

### How fast can you start?

First diagnostic delivered inside 14 days of signing. Changes ship the same week the diagnostic lands.

This is a landing page for the discipline. The full service page is https://www.pivotal-consulting-group.com/services/paid-social.

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

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- Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)