# Paid search, run inside the auction.

> Google Ads and Bing Ads, run by operators trained inside the auction. 14-day diagnostics. Founder close to every account.

Canonical: https://www.pivotal-consulting-group.com/lp/paid-search

Google Ads and Bing Ads, structured around how your business actually thinks about its customers. We came up inside the Google ad auction, and the same hands run your account every day.

- 14-day diagnostic before we recommend a single change
- Conversion architecture set up before spend ramps
- Reporting your CFO would accept
- Founder close to every account

- **$250M+** — In ad spend, managed
- **14 days** — Diagnostic to first changes shipped
- **10+** — Named clients on the record

## What you get when we run the program.

### Auction-grade keyword craft

The list is a working document, not a setup task. We treat keywords like a portfolio and the auction like a market.

- Phrase-first match-type discipline
- Search-term mining every week
- Negative keyword hygiene weekly
- Brand and non-brand structured cleanly

### Bidding and conversion architecture

Smart bidding does the heavy lift inside the auction. Our job is to feed it a signal worth optimizing toward.

- Enhanced Conversions on the tag
- Server-side where it matters
- Value sent on every event
- tROAS and tCPA held at the right number

### Reporting your CFO would accept

Platform proxies will tell you a flattering story. We don’t ship a program until the bidding signal is what your business actually cares about.

- Spend tied to revenue, not platform proxies
- Incrementality where it earns its keep
- Weekly review with founders in the room
- No vendor self-reporting taken at face value

## FAQ

### How do you charge?

Project-based for the diagnostic. Monthly retainer for the ongoing program. We share both numbers once we understand the scope. No surprises.

### What’s the minimum spend?

We’ve worked on programs from $50K a month to $5M-plus a month. The discipline is the same. If your program is meaningfully smaller, we’ll tell you whether you need us yet.

### Do you work with our existing analytics setup?

Yes. GA4, your BI tools, MMM partners, attribution platforms. We meet you where the data lives. We’re not selling you our reporting stack.

### How fast can you start?

First diagnostic delivered inside 14 days of signing. Changes ship the same week the diagnostic lands.

### Who actually runs my account?

A senior lead who’s run $10M+ in spend owns it day-to-day. They’re your point person. A founder stays close on direction and quality. That doesn’t change as we grow.

This is a landing page for the discipline. The full service page is https://www.pivotal-consulting-group.com/services/paid-search.

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

- Site: https://www.pivotal-consulting-group.com
- When to bring us in: https://www.pivotal-consulting-group.com/agents.md
- Content index: https://www.pivotal-consulting-group.com/llms.txt
- Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml
- Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)