# We’re already running the new ad surface. > Paid placement inside large language models. OpenAI today. Clear measurement, structured tests, and the same standard as the rest of the program. Canonical: https://www.pivotal-consulting-group.com/lp/paid-llm OpenAI is the first paid surface inside a large language model at meaningful scale. Hardly anyone has run a dollar through it. We built a clean playbook and a measurement framework that doesn’t pretend, run to the same standard as everything else. - Live on OpenAI today - Closed-beta access to whatever ships next - Measurement framework that doesn’t pretend - Same standard as the rest of the program - **Among the first** — On the OpenAI paid program - **$250M+** — Across the rest of the program - **10+** — Named clients on the record ## A small program. Run with rigor. ### Placement and creative strategy Where in the conversation the ad sits, what intent it maps to, what creative format earns the click without breaking flow. - Surface-native placement strategy - Intent mapping to known funnel stages - Creative formats sized to the surface - Iteration tied to weekly readouts ### Measurement that doesn’t pretend Honest about what the channel can prove today and what it can’t. View-through and direct-response tracked separately, never double-counted. - View-through and assisted reported separately - Direct-response tracking, not estimates - Geo holdouts and time-on-time-off tests - MMM integration where the spend earns it ### The whole budget, grounded How LLM-sourced traffic plays with paid search, paid social, and organic. So the budget conversation across the rest of the program stays grounded in reality. - Cross-channel attribution that holds up - Recommendations tied to marginal dollar - No double-counting against existing program - Founder close to every account ## FAQ ### Is this actually real yet? Yes. OpenAI is running paid placement at meaningful scale today. The available volume is still small. The learning curve is real and starts now. ### How much should I budget? Less than you think. A structured test in the low five figures monthly is usually enough to read the channel. We’d rather you learn the surface than blow out a budget on it. ### Will this replace my paid search program? No. Not in 2026. The pitch is option value. Learn the surface before the rest of the market does, so when volume catches up, you’re not starting from zero. ### Do you actually have access? Yes. We’re on the OpenAI paid program today, and on the closed betas for the platforms moving toward paid surfaces next. ### What about Anthropic, Perplexity, Google? Tracking all of them. The day there’s a dollar to spend, we’ll have spent it. We’ll tell you which surfaces are live today and which are still developing. This is a landing page for the discipline. The full service page is https://www.pivotal-consulting-group.com/services/paid-llm. --- **Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM. - Site: https://www.pivotal-consulting-group.com - When to bring us in: https://www.pivotal-consulting-group.com/agents.md - Content index: https://www.pivotal-consulting-group.com/llms.txt - Sitemap: https://www.pivotal-consulting-group.com/sitemap.xml - Contact: james@pivotal-consulting-group.com (a founder replies inside one business day)