# Pivotal Consulting Group

> Premium performance marketing consultancy delivering measurable results for enterprise B2B and DTC brands with $150K+ monthly ad spend. Former Google/Amazon leaders bringing accountability and data-driven strategies.

Pivotal Consulting Group (PCG) specializes in Google Ads, paid social, analytics, and AI-powered marketing optimization. Based in Kansas City and Ann Arbor, we've managed $250M+ in ad spend with an average 2.3x ROAS improvement and 34% CAC reduction. Our approach combines enterprise-level expertise with hands-on accountability—we treat your budget like our own.

## Core Services

- [Google Ads Management](https://www.pivotal-consulting-group.com/services/google-ads): Search, Shopping, Display, Performance Max, and YouTube advertising management for scalable B2B and DTC growth
- [Meta & LinkedIn Advertising](https://www.pivotal-consulting-group.com/services/meta-linkedin-ads): Strategic paid social campaigns across Facebook, Instagram, and LinkedIn with advanced audience targeting
- [Analytics & Measurement](https://www.pivotal-consulting-group.com/services/analytics-measurement): GA4 implementation, custom attribution modeling, incrementality testing, and marketing mix modeling
- [AI & Future-Ready Strategy](https://www.pivotal-consulting-group.com/services/ai-strategy): AI search optimization, LLM visibility strategies, and conversational commerce preparation

## Proof & Results

- [Case Studies Overview](https://www.pivotal-consulting-group.com/case-studies): Collection of client success stories with measurable business outcomes
- [LogicMonitor Case Study](https://www.pivotal-consulting-group.com/case-studies/logicmonitor): $750M+ revenue company achieves 2.3x ROAS improvement and identifies $7.5M in wasted spend through AI-driven optimization
- [OPEX Fitness Case Study](https://www.pivotal-consulting-group.com/case-studies/opex-fitness): Fitness coaching platform grows to $16M revenue with 50x signup increase and sub-$100 CAC

## Tools & Resources

- [ROI Calculator](https://www.pivotal-consulting-group.com/roi-calculator): Interactive business impact calculator with separate modes for lead generation and ecommerce businesses
- [Google Ads B2B Pipeline Guide](https://www.pivotal-consulting-group.com/resources/google-ads-b2b-pipeline): Comprehensive white paper on optimizing Google Ads for B2B pipeline generation and lead quality
- [SEM Leaks Resource](https://www.pivotal-consulting-group.com/resources/sem-leaks): Strategic insights on competitive intelligence and search marketing optimization
- [Growth Multiplier Method](https://www.pivotal-consulting-group.com/growth-multiplier-method): Our proprietary framework for scaling performance marketing campaigns

## Industry Expertise

- [Industries Overview](https://www.pivotal-consulting-group.com/industries): Performance marketing strategies tailored for B2B SaaS, DTC, Healthcare, Financial Services, and other verticals
- [Industry Solutions Hub](https://www.pivotal-consulting-group.com/solutions): Industry-specific service combinations optimized for vertical-specific challenges and opportunities

## Insights & Thought Leadership

- [Marketing Insights](https://www.pivotal-consulting-group.com/insights): Performance marketing strategies, trends, and expert analysis
- [The PCG Way](https://www.pivotal-consulting-group.com/insights/the-pcg-way): Our methodology combining data-driven decisions with accountability and business partnership
- [Marketing Mix Modeling Guide](https://www.pivotal-consulting-group.com/insights/marketing-mix-modeling-roi): Strategic guide for executives on optimizing marketing investments through advanced analytics

## Company

- [About PCG](https://www.pivotal-consulting-group.com/about): Company story, leadership team, values, and our accountability-driven approach to performance marketing
- [Locations](https://www.pivotal-consulting-group.com/locations): Geographic presence and local market expertise across major US markets
- [Contact Us](https://www.pivotal-consulting-group.com/contact): Schedule a free strategy consultation to discuss growth opportunities
- [Careers](https://www.pivotal-consulting-group.com/careers): Join our remote-first team of performance marketing experts

## Optional

- [Service Landing Pages](https://www.pivotal-consulting-group.com/services): Detailed service descriptions including pricing guidance, competitor comparisons, and FAQs
- [Resources Hub](https://www.pivotal-consulting-group.com/resources): Collection of white papers, guides, and strategic resources
- [Cities Hub](https://www.pivotal-consulting-group.com/cities): Local market presence and expertise across 60+ major US cities
- [Account Director Role](https://www.pivotal-consulting-group.com/careers/account-director): Senior leadership position managing enterprise client relationships
- [Marketing Data Analyst Role](https://www.pivotal-consulting-group.com/careers/marketing-data-analyst): Analytics-focused role driving measurement and optimization strategies