# Case studies

> Named engagements from Pivotal, with on-the-record CMO commentary, real numbers, and closed-loop measurement you can check.

Canonical: https://www.pivotal-consulting-group.com/case-studies

Outcomes from engagements we can talk about, by category. Client identity and the full write-ups are an on-site reveal: the detail pages are not indexed and are not published as markdown. Read them at https://www.pivotal-consulting-group.com/case-studies, or ask us and we will walk you through the relevant one.

## B2B SaaS — $7.5M reallocated, hidden in plain sight

Closed-loop reporting revealed years of spend producing trials that never closed.

- $7.5M — Annual spend reallocated
- 14 days — CRM integration live
- 2×+ — Year-4: still setting records

## Fitness education — 0 → 100 monthly signups in a niche nobody thought paid could reach

A full-funnel Google Ads build for an audience the platform models couldn't find on their own.

- 0 → 100 — Monthly signups
- <$100 — Cost per signup
- From 0 — Standing start

## Asset-based lending — 140% more qualified leads, closing nearly 5× as often

We rebuilt a private real-estate lender's paid-search program around lead quality, not raw volume: qualified-lead volume more than doubled year over year, cost per qualified lead fell roughly 70%, and the share of qualified leads that actually closed climbed from 1% to a peak of 4.7%.

- +140% — Qualified leads, year over year
- 1% → 4.7% — Qualified-lead close rate
- −70% — Cost per qualified lead

## DTC ecommerce — 1% to 2%: a replatform that doubled conversion

A Shopify migration and a profit-grade data rebuild made margin-aware bidding possible, and produced the best holiday peak in the retailer's history.

- 2× — Site conversion rate
- #1 — Best BFCM on record
- POAS — Profit-based bidding, live

## Multi-brand DTC — One customer, many brands

A connected customer-data platform across a multi-brand DTC portfolio: turning siloed storefronts into one audience, and each brand's buyers into the next brand's warmest prospects.

- +$1M — Cross-sell revenue
- +44% — Conversion rate
- 1 CDP — Unified customer view

## Live-events commerce — Manual bids out. 24/7 automated bidding in.

We moved a profit-sensitive ticketing account off hand-tuned evening bid-downs and onto round-the-clock automated bidding. Once it cleared learning mode, the daily bid-fiddling became obsolete.

- $200 — Profit per order
- 2.0× — Weekday ROAS (Mon–Fri)
- 5.5–6.5× — Call-extension ROAS

## Residential home building — Cost per lead down 22%. Volume up every month.

A regional residential homebuilder's paid program, rebuilt around a market-by-market account structure and a purpose-built live-inventory catalog campaign, driving sales-qualified leads more efficiently every month as the program scaled.

- −22% — Cost per qualified lead, 3 months
- ~$400 — Catalog campaign cost per lead
- −70% — Best brand search vs. blended

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**Pivotal Consulting Group** — founder-led performance marketing. Paid search, paid social, paid LLM.

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